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Posts Tagged ‘Suzy Deering’

Engauge, Moxie Unite Under Moxie Name

moxiengaugeAnd so, the story continues with Engauge and Moxie, the former which of course was acquired by Publicis Groupe and aligned with the latter last summer. The latest development announced today, as mentioned above, is that Engague and Atlanta-based digital agency Moxie are now uniting under the sole Moxie name to form “a fully integrated digital and advertising organization.”

In a statement, Suzy Deering, CEO of Moxie, which like Engauge is housed within the ZenithOptimedia Group network, says, “This is the next big step in our evolution as an agency. Over the last six months, we’ve started rolling out our expanded scope of services — one that creates unprecedented growth opportunities for our clients in every area imaginable. We are now even better prepared to drive our clients’ successes by addressing their ever-changing needs from a data, technology and creative standpoint.”

And in case you missed our post from November, you can check out the seemingly Kevin Garnett-inspired rebrand launch video unveiled by Moxie after the jump.

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Publicis Groupe Acquires Engauge, Merges It with Moxie

Well, so much for the We Hear item we were plotting for today. We’ve been tracking this story since Monday afternoon as we received a half-dozen tips about it over a 24-hour period (for example, “Moxie’s dream team getting snapped up by Enguage” and “Publicis is buying Engauge and consuming Moxie.  announcement this week”).  Now, the announcement has been made. Publicis Groupe has acquired six-year-old, Columbus, OH-based agency Engauge and has in turned aligned it with Atlanta-based Moxie Interactive, which we’re sure you’re familiar with if you’ve checked out the site over the past couple of years. As a result of the acquisition, Engauge joins Moxie within PG’s ZenithOptimedia Group umbrella.

The “dream team” that the one tipster is referring to is the leadership group formed by Moxie earlier this year. This includes SVP/new business Jane Matthews, CTO Matthew Fleischman and EVP, creative Anthony Reeves, who joined last fall, Sharon Boddie, SVP of strategy and media and John Rich, VP of digital strategy. As for Engauge, the agency works with clients including AMC Theaters, Chick-fil-A, Nationwide, Coca-Cola and UPS. The new, combined Moxie/Engauge entity will house over 600 employees.

Here are some quotes from the higher-ups at both agencies. First, Suzy Deering, Moxie CEO, who says, “By fusing Engauge’s expertise in social marketing together with Moxie’s capabilities and resources, we will be able to provide our clients with a stronger, multichannel, geographically-diverse company that is able to offer the best services and solutions all under one roof.”

And now, Engauge CEO Nick Bandy‘s explanation for joining the Publicis Groupe fold. “Over the past year, the leadership team of Engauge has explored ways to meet the challenges of the evolving and increasingly complex marketing landscape to ultimately help with our clients’ continued success,” he says. “Through this discovery work we entered discussions with multiple companies across the advertising business. Where we found most accord and alignment with our mutual goals was with Publicis Groupe. We believe this change in ownership will enable us to meet our goals, provide long-term stability to our company, give access to world-class marketing resources, products, tools and apps, research, data and insight capability and, of course, access to a substantial talent pool across the world which for our people presents greatly enhanced career opportunities.”

Update: Moxie has updated its site to address the change via a manifesto of sorts.

 

Moxie Has Now Apparently Assembled its ‘Dream Team’

From what we’ve gathered over the last, oh, 15 months or so, it hasn’t been the smoothest ride for Atlanta’s Moxie Interactive. But rather than dwell on the seemingly constant supply of negative news about the agency (defections, cuts, etc.) dating back to late 2011 (you have our search engine for that), let’s try to just focus on the now for at least a minute. Moxie has announced that it’s rounded out what it’s dubbed its “dream team”–aka senior leadership team–with the hiring of 22squared alum Jane Matthews as SVP, new business, which we’ve been told is a new position at the agency.

In a statement, Moxie president Suzy Deering says, “Jane is the final piece of the puzzle for the senior team at Moxie. With the leadership team now in place, she will be instrumental in catapulting the Moxie brand in the marketplace sharing our data and insight driven approach and securing new brands and partners to collaborate with in the digital space.”

As for the rest of the pieces of the puzzle, they include the likes of CTO Matthew Fleischman and EVP, creative Anthony Reeves, who joined last fall, Sharon Boddie, SVP of strategy and media and John Rich, VP of digital strategy. As for Moxie’s latest hire, Matthews (pictured) joins after spending the last seven years at fellow Atlanta-based agency, 22squared, where she founded the agency’s new business practice.

We Hear: Scott Neslund Out at Moxie? (Update: Yes, He Is)

Just when you thought things were winding down for the holidays….Sources and tipsters alike are chiming in that Scott Neslund, who took over as leader of Publicis/ZenithOptimedia division Moxie Interactive when founding member/CEO Joel Lunenfeld left this past for for Twitter, is no longer at the agency. Calls placed to Neslund, a former CEO of Mindshare (who may have been let go from the WPP agency) and chief exec of SF-based digital firm Red Bricks Media, have been left unanswered. Spies are saying that Neslund may have been ousted by ZenithOptimedia North American CEO Tim Jones, but we’re still trying to get some confirmation.

Update: The ZenithOptimedia camp sent out an official note saying Neslund will “potentially be taking another position within [Publicis] Groupe.” As for Moxie, former Verizon marketing exec Suzy Deering has been appointed as president of the Atlanta office and nine-year ZO vet Lou Rossi is being promoted from EVP, director, Zenith Media USA to the lead role of Moxie NY.