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Posts Tagged ‘Teddy Brown’

FCB Chicago Introduces ‘The Truck Whisperer’ for Fleetmatics


Earlier this month FCB Chicago introduced “The Truck Whisperer” for fleet tracking and management service Fleetmatics.

While a “Dog Whisperer” parody may have come across as edgy and topical say, 6 years ago, FCB Chicago’s character mostly felt flat and slightly annoying. The newly added additions to the campaign, unfortunately, take things even further in the annoying direction. The new spots — “What?”, “Therapy”, “10 & 2” and “Cinderblocks” continue embellishing the “Truck Whisperer” character. “Cinderblocks” (above), for example, sees the character pained over the fate of a truck and wishing he had been contacted sooner. If you like the character already (can’t imagine that’s a lot of you), the new spots may tickle your fancy, or may sour you on him, as there’s even less to like than with the original “Meet The Trick Whisperer” spot. If you don’t, they certainly won’t do anything to change your mind. All told, this is kind of a curious approach for Fleetmatics, and we’re not sure it’s doing much for the brand. Stick around for credits and more from the “Truck Whisperer” after the jump. Read more

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Draftfcb ECD Teddy Brown Changes Offices

Posting two Draftfcb-related items in one day is purely coincidental, we assure you. Anyhow, we’ve received confirmation that Teddy Brown, who’s spent the last eight-and-a-half years in Draft’s Orange County office, where he served as ECD across accounts including Taco Bell, is moving to the agency’s Chicago hub. Brown is joining up with Draftfcb Chicago as SVP/group creative director and will help lead the shop’s more notable accounts including USPS, Del Monte and Kraft.

During his lengthy stay in the OC, Brown helped lead creative, as noted, on all Taco Bell work, including this year’s “Live Mas” repositioning and  “Operation: Alaska” effort. From what we’ve been told, lead creative on the Yum Brands chain’s account remains in the hands of Draftfcb North American ECD, who is also leading a search for Brown’s successor. Regarding his new SVP/GCD, Draftfcb Chicago CCO Todd Tilford says, “Teddy is an outstanding creative with a truly integrated marketing philosophy, a true professional, and a great human being.”

Here’s How Taco Bell, Draftfcb Executed ‘Operation: Alaska’

If you recall, last week, reports were flying about a small town in Alaska called Bethel, whose residents were fooled by one of their own into thinking there would be a Taco Bell opening up locally on July 4. Well, after word of the bamboozling spread quickly, Taco Bell and its AOR, Draftfcb Orange County, quickly assembled the troops and delivered a food truck via a Bell UH-1H Iroquois military helicopter. The contents of the TB truck, you ask? 10,000 Doritos Locos Tacos: 950 pounds of seasoned beef, 500 pounds of sour cream, 300 pounds of tomatoes, 300 pounds of lettuce, 150 pounds of cheddar cheese, and 10,000 Doritos Locos Tacos shells. The town rejoiced and somewhere the spirits of Frank Capra and Jimmy Stewart were smiling, we suppose.

Anyhow, last night, DFCB OC unveiled a few videos including the long-form one above that showcase its “Operation: Alaska” effort for Taco Bell.” Somewhere, we hope that Bethel scrooge got served in his or her own right. Credits and more intriguing clips after the jump.

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With Doritos-Based Dish Launch Looming, Taco Bell Unveils New Slogan, Spot

By now, some, most or all of you have heard that Taco Bell is rolling out its Doritos Locos Tacos line (you might have seen this teaser), which will officially be available to appease your guilty-pleasure cravings nationwide come March 8. As part of the rollout of its new menu item, the fast-food chain’s agency partner Draftfcb Orange County unveiled a new spot called “Pockets” that was directed by Jake Scott and debuted during NBA All-Star weekend.

As you’ll see in the latest advert, Taco Bell is undergoing a rebranding of sorts that comes with a new slogan, “Live Mas,” which from the looks of it, will be emblazoned across all the brand’s sauce packets. Now, we’re just curious to find out if there really is a band called Slab Hauler. Credits after the jump.

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Taco 12 Pack Brings the Party

Forget the ad for a second. $10 for 12 tacos? That’s a deal…a really good deal. That can feed three totally stoned college kids watching every Lord of the Rings extended edition film back to back. That is for those kids driving mom’s minivan to the Taco Bell drive-thru after a night hotboxing the thing with their buddies while blasting Chiddy Bang‘s “The Good Life” with her windows rolled all the way down. That is for some wasted guy on the floor asking over and over again why Taco Bell doesn’t deliver before calling his buddy and offering him 50 bucks to get him the “Taco 12 Pack” and drive to his house with it.

Taco Bell knows that, during the commercial breaks on Adult Swim, they just have to emphasize the quantity of their deals next to a low price. Do the items of food outnumber the dollar amount? Good, it’s an ad then. The rest, well, is up to DraftFCB Orange County, and that means that wherever this guys takes his Taco 12 Pack, the party gets started. What else do you need to know? Credits after the jump.

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Taco Bell’s Buddy Mignon: More Than You’ll Ever Want to See

Meet Buddy Mignon, Taco Bell’s newest spokesperson by day, “cheesy” lounge singer by night. Where did the ambiguously super-hungry ingredient force go?

Regardless, Buddy is responsible for introducing the restaurant’s latest concoction, the “Quad Steak Burrito.” Just when you though ol’ T-Bell had run out of ideas, it occurred that they could just put four times the steak on a burrito and call it something different. Of course, being the slick cat he is, Mignon compares steak to the love of a lady when he says, “I want to tear that wrapper off you and eat you like a piece of meat!” The raunchy innuendo continues for the first part of the extended version of the fast-food chain’s new campaign, which is definitely not for kids and probably won’t make it past the censors to run on basic cable.

Any way DraftFCB launched the product, though, it was going to be a success to some extent. This is Taco Bell we’re talking about, and more food for a small price means higher returns. Just look at the “5 Buck Box,” a monstrous portion of food that puts any McDonald’s Extra Value Meal to shame. Four times the steak on a single burrito? Bring it on. Credits after the jump…

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