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Posts Tagged ‘Tiger Woods’

Dave Moore Out at McCann

Sources familiar with the matter have confirmed to us that Dave Moore, EVP/ECD at McCann New York, is out at the agency. From what we’ve been told, the split was “amicable.” During his tenure, Moore led creative efforts for McCann NY clients such as Applebee’s as well as global accounts including Exxon Mobil, J&J and Bertolli.

Of course, Moore is no stranger to the McCann camp, having spent seven years (2000-2007) as ECD then CCO in the agency’s Detroit office, where he spearheaded GM’s “Keep America Rolling” campaign that launched post-9/11 as well as Tiger Woods/Buick web efforts. Moore’s last gig at McCann actually marked his second stint in the New York office, as he previously served as a GCD there before heading to Detroit. We’re still finding out where Moore’s headed to next.

Update: Moore’s future plans remain a bit vague as we’ve been told that he’s not starting a new job right away.

Update 2: Moore is headed to Avrett Free Ginsberg, title yet to be determined.

Tuesday Odds and Ends

-MediaCom veteran Harvey Goldhersz was named CEO of the agency’s North American operations. link

-Ace Metrix lists the top 10 ads of 2010 by effectiveness. link

-Omnicom’s The Marketing Arm is setting up shop in Greenwich, CT. link

-MEC North America appointed PHD/Carat alum Carol Lansen to managing partner, account director.

-SapientNitro’s new Healthy Choice effort reminds us to Netflix that Ricky Gervais movie, The Invention of Lying (above).

-Terra: Hispanics are receptive to interactive ads. link

-Geico was the number one radio advertiser in 2010, followed by Home Depot and McDonald’s. link

-At least Tiger Woods still has a friend in Electronic Arts (and Nike, of course). link

Gillette Finally Cuts Ties with Tiger Woods

Seeing as we were in our Xmas-induced coma, we glanced over the fact that Tiger Woods‘s relationship with Gillette will come to an end on Dec. 31. It was only a matter of time, since the brand basically phased Woods out of its Champions campaign following his marital maelstrom late last year.

In the case of Gillette at least, Woods isn’t being singled out thanks to his indiscretions–at least according to his agent, Mark Steinberg, who tells USA Today, “Gillette is ending their ‘Champions’ campaign. That is the reason for not continuing.” He might have a point as other Champions athletes are getting dropped by the P&G brand at year’s end as well, including footballers Thierry Henry and Lionel Messi. The aforementioned campaign kicked off in 2007 and used 38 different athletic endorsers from seven sports to spread the Gillette message to 180 countries.

Still, one can obviously assume had Woods not completely fallen from grace as quickly as one of his tee shot strokes, he still would be a proud fixture on the Gillette roster. After all, his old Champions chums Roger Federer and Derek Jeter are being kept on board by the brand for local and global marketing efforts.

In case you weren’t keeping score, here are some links to recap the Woods sponsorship fallout over the past year:

Gatorade Drops Tiger Woods

Accenture Really Wants Nothing to Do with Tiger Woods

Tiger Woods’ Libido Costs Loyal Sponsors $12 Billion

Tag Heuer Tames Relationship with Tiger

Thursday Odds and Ends

-Skippable YouTube ads go live! link

-Disney puts its media buying/planning account, which has been handled by Starcom since 2001, into play. link

-NBA star Dwight Howard plays NBA Jam with random passersby in NYC. How’s that for promotion? link

-LBi promoted Jennifer Hill and Michael Nurse to client partner, director of client services and director of strategy, respectively, in its Atlanta office. link

-Is the FTC’s “do not track” plan a Google killer? link

-AvatarLabs appointed Suzanne Abramson Norr as COO.

-Cossette splits Cossette West, launches Dare in North America. link

-The Social Network topped the National Board of Review of Motion Pictures Awards. link

-Electronic Arts CEO John Riccitello tells Tiger Woods he needs to start winning for their partnership to “make sense.” Uh oh.  link

-Is the American public buying GM’s commercial thanking them for bailing the automaker out? link

Trollbäck + Company, Nike Make Scariest Golf Ad Ever

This week marks the first anniversary of Tiger Woods‘ now ex-wife chasing him with a golf club and eventually using it as a an object of destruction to break Woods out of his crashed Escalade. So, is it mere coincidence, or can we read more into Nike Golf’s SQ Machspeed driver looking like some mythical beast from the depths of hell in this spot from Trollbäck + Company?

No, the SQ Machspeed probably isn’t the best holiday gift for a parent with an anger management problem, and it’s pretty obvious why Nike didn’t ask Woods to make a cameo in this commercial. Also, consider that while the club looks dangerous in this spot, are people buying golf clubs for their fear factor? Think about it. Tees cost money, and destroying 18 or more of them in a round of golf does add up over time.

Mark the 2010 holiday season as the first time someone robs a Wal-Mart with a golf club. Be suspicious of those wearing plaid pants and sweater vests. Credits after the jump.

Read more

Thursday Odds and Ends

-Publicis Groupe get hacked. link

-IPG-owned HUGE formed a partnership with Mattel.

-Anybody care for around 70 social media facts’tats? link

-Grandma is an idiot. link

-Tribal DDB Asia Pacific president Amanda King was named Digital Agency Head of the Year at the Digital Media Awards. link

-Tiger Woods‘ Twitter out = douchebagerry? link

-Durham, NC-based Baldwin& hired McKinney alum Barbara Wittig as account supervisor. link

Monday Odds and Ends

-Cleveland shop Marcus Thomas makes “A Pledge to Unplug” for the Kent State Folk Festival. link

-Apple is set to make a big announcement re: iTunes tomorrow. link

-What makes OK Go videos go viral every time? link

-Despite Tiger Woods‘ failure on the golf course this year, TV ad spending in PGA Tour events is up from last year. link

-Having already “tainted” the library at the Brooklyn Law School, did Diesel do the same with NYC’s Transit Museum? link

-Proximity Canada appointed David Jones to VP, social strategy.

-Los Angeles-based prodco HELLO! signed director Justin Francis to its roster for commercial, integrated and music video representation.

-Facebook’s new messaging system: “It’s not email.” link

-Meanwhile, AOL tries to resurrect its email service with “Project Phoenix.” link

-The ANA published a $250 (?!) book called Agency Audits: How to Achieve Success. link

Brut Wants You to Get Slap-Happy

We received this little gem for Brut over the weekend, which lets you, the visitor, choose a weapon and lay the smack down on an imitation Old Spice guy, Tiger Woods or a mime, then rejoice over your victory with a tune. Can’t believe an agency got paid to make this failed piece of spoof. The entire Brut team deserves to be put in time out. Seriously, I imagine the briefing went something like this:

Client: “We want something like the Old Spice stuff, but don’t have the money for it. How can we make our brand look cooler?”

Agency: “No problem, we’ve got it.”

You guys should’ve known better. You should’ve pushed back and told them that the Old Spice campaign is the greatest and shouldn’t be rivaled. You should have created a new brief–one that could have at least given Old Spice a run for their money.

Such a major FAIL. If I ever see this in anyone’s book, I will publish it and encourage people to mock you to your faces.

Gatorade Drops Tiger Woods

<img alt="tiger_226.jpg" src="/agencyspy/files/original/tiger_226.jpg" width="394" height="250" align=Left"

Gatorade's thirst for philandering celebrity endorsers has been quenched.

The Associated Press reports that Tiger Woods has lost his endorsement contract with the company, racking up about as many lost endorsements as mistresses at this point.

“We no longer see a role for Tiger in our marketing efforts and have ended our relationship,” a Gatorade spokeswoman told the AP. “We wish him all the best.”

More: AT&T Disconnects Tiger Woods

Accenture Really Wants Nothing to Do with Tiger Woods

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