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Posts Tagged ‘Tim Cook’

Monday Morning Stir

-Jeff Goodby and Cindy Gallop are among the notable names sharing their thoughts on 2013′s best and worst ads with The Wall Street Journal. link

-Well, it’s still holiday season after all so why are 2,000 Santas running through the streets of Belgrade? Well, not just to celebrate the upcoming Serbian Christmas on Jan. 7, but to raise money for children who suffer from a rare skin disease called epidermolysis bullosa (above). link; link

-What will it take for content-focused agencies to dominate their traditional peers? link

-Apple CEO Tim Cook reduced 10 percent of his own pay due to Apple’s underperforming stock price. link

-According to eMarketer, total U.S. media ad spent will reach $171.33 billion by year’s end, up $6 billion from 2012. link

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Apple Wants to Make You Cry, Will Be as Cloying as Possible Until it Happens

“Designed by Apple” is the third and newest spot in TBWA\Media Arts Lab’s recent reinvention of Apple’s TV ads. The first two, “Photos Every Day” and “Music Every Day” offered a refreshing take on the iPhone, moving it out of Apple’s white world and into the real world. It seemed as though Apple was hitting its stride, until today.

Now, it’s difficult for tech companies to do sentimentality, but it’s not unprecedented (see Google). But, “Designed by Apple” is trying so damn hard to make you feel anything that it misses the mark by a mile. Perhaps it’s watching grown men absolutely lose their shit when Tim Cook mentioned “Finder windows” during yesterday’s Worldwide Developer Conference yesterday, or have the press react to Jonathan Ive‘s pastel-tinged redesign of iOS as though it was 2013′s answer to the ceiling of the Sistine Chapel. This is so saccharine that it’s silly.

Maybe the most misguided part is the tagline, “Designed by Apple in California” (check out the web video here). After all, as anyone who’s ever owned an Apple product knows, the words “Assembled in China” always immediately follow that statement on every device.

Monday Odds and Ends

-To mark June Pride Month, Digitas has commissioned what it claims is “the industry’s first large-scale research” on LGBT mobile device behavior. link

-Lars Bastholm and Cindy Gallop are among those industry notables offering their thoughts on whether Cannes is still a worthwhile experience or not. link

-New York-based production studio Click 3X has welcomed Publicis/The Sweet Shop alum Megan Kelly as EP/managing director of live action. link

-CP+B and Jell-O present “Jigglevision,” a Facebook effort that lets you send “secret” messages to friends that can only be viewed on the top of a red Jello-O refrigerated gelatin snack. link

-Milwaukee-based Omnicom/DAS agency GMR Marketing has appointed 10-year vet Tyson Webber as EVP of client management.

-At today’s Apple Worldwide Developers Conference (best summed up by this one pic), the Cupertino, CA giant’s CEO Tim Cook announced major makeovers of iOS and Macs and unveiled iTunes radio.

-Our old pal Rich Siegel compares freelancer vs. agency staffer life. link

We Hear: TBWA\Media Arts Lab Welcomes B-Reel CDs to the Fold

We’ve been getting a few tips on the Spy line that Ricardo Viramontes and Hector Muelas, who have each spent nearly a year as creative directors at B-Reel, have been lured away by TBWA\Media Arts Lab to, you guessed it, work on Apple. Since\MAL is like Area 51 considering its Apple tie-in, TBWA would not comment on the hirings, but prior to their work at B-Reel, Viramontes served as an art director for four-plus years at W+K New York on accounts including Jordan Brand and has also worked at the likes of CAA (you surely remember this) and BSSP.

Muelas, meanwhile, also worked at CAA on the same campaign among other things as well as W+K Amsterdam on accounts including Nike and Coca-Cola. We’ll let you know if and when Tim Cook & Co. or those on the agency level remove the leash and reveals more specifics.