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Posts Tagged ‘Tim Hayward’

Gentleman Scholar, Motion Poems Bring Poetry to Life

Los Angeles-based production company Gentleman Scholar teamed up with Motionpoems, “a non-profit that pairs up-and-coming poets with award-winning design, production and visual effects studios,” to create a visualization of Dora Malech’s poem “Working Order.”

Art directors Jordan Lyle and JP Rooney took the lead on the project, leading their team through the process, “from conceptualization to storyboarding to animation.” Lyle and Rooney were given complete creative freedom on the project and arrived at an intriguing visual interpretation of the poem.

“We wanted to do something that matched the personality of Gentleman Scholar, so we focused on making it risky and unique, while allowing it to remain accessible to a wide audience,” Rooney said. “Creating the imagery was really fun. It had to feel haunting, but not haunted.”

The project took several months to complete, as Lyle and Rooney painted each image by hand “before combining them with 2D and 3D techniques to create the stunning set of motion graphics featured in the video.” Stick around for full credits following the jump. Read more

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Gentleman Scholar Launches New Site, Welcomes CG Supervisor

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L.A.-based multimedia production Gentleman Scholar has just announced the launch of their new site, and the addition of Tim Hayward as CG supervisor.

The new site offers a more in-depth look at Gentleman Scholar’s working process, via mini case-studies showcasing talented Scholars and providing a “variety of media and behind-the-scenes elements.” There’s also a new blog and “journal” section, offering insights into Gentleman Scholar culture.

Along with the site launch comes news that Tim Hayward will be joining as the studio’s CG supervisor. Hayward joins Gentleman Scholar with over a decade of VFX and animation experience, most recently freelancing for the likes of Imaginary Forces, Brand New School, and Iron Claw. His career includes stints as 3D generalist at The Famous Group and Buck. According to Gentleman Scholar, the hire signifies their “continued evolution in content creation and expression in constantly pushing the limits of design and animation.”

Derrick Rose Wears Headphones, Doesn’t Play Basketball for Skullcandy

How excited Skullcandy must have been.

In the battle of headphone brands, competing with the insanely popular Beats By Dre product line must have seemed like an impossible task. Marketshare was decreasing rapidly. What they needed was a miracle, the kind of great idea that can rocket their brand back into the competition. What they needed was a celebrity endorser big enough to compete with Dr. Dre but cheap enough that it didn’t totally break the bank. But who could that be? How can you get someone who’s universally respect and beloved at a reasonable price tag?

And then, it became clear. Derrick Rose, Bulls star point guard and Chicago’s most cherished native son, was on his way back from an entire year spent cheering from courtside after sustaining a devastating knee injury. The narrative was already being written by Adidas: Rose was back, and better than ever. The story was one of redemption; an opportunity to tell off the critics who felt he was sitting on the bench when he was well enough to be back on the court. “The Return” is what Adidas called it. Rose had the charisma, the talent, the credibility and, much to Skullcandy’s delight, a relatively reasonable price tag due to his year spent in street clothes. It must have sounded almost too perfect to Skullcandy’s marketing team. As preseason rumors spread this fall about Rose adding four inches to his vertical jump, fives must have been highed, glasses must have been clinked, and the familiar feeling of optimism must have crept its way back inside the Skullcandy offices.

I wonder who was watching the game, a late November Friday night as the Bulls faced the Portland Trailblazers. Who saw Rose pivot awkwardly on his knee while fighting for the ball, and limp gingerly toward the sidelines? Who had to make the mournful phone call when it was reported the star needed emergency knee surgery? Who first gasped when news broke on Twitter that, oh God, not again. Who remembers the studio, Gentleman Scholar, who wanted to use the above spot as their showpiece? Who can see a billboard on the Kennedy Expressway and thinks “Skullcandy!” instead of feeling a toxic mixture or sadness and frustration brought the reminder that another cold winter in Chicago would go bye without seeing #1 on the court?

Man, sucks to be them, huh? By the way, the song that plays in the background is “Back to Ballin’” by Wale. HA!  Credits after the jump.

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