TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Tom Adams’

And Now, Toshiba Toughness from goodness Mfg.

The latest Toshiba campaign from goodness Mfg. provides plenty of answers. Can a Toshiba television withstand the humidity in a sauna? Yes. Can a Toshiba laptop hold up after being violently thrown from a paint shaker? Yes. Can a Toshiba laptop survive under the weight of a monster truck? Not exactly. But for those who’ve been curious about the durability of Toshiba electronics–if you’re out there, let me know–these spots give us some solid, slapstick proof. Toshibas are tough.

There are five spots in all, each one running a bit too long in the 90-second range. Toshiba is no Apple, but if you don’t have the style to compete with Macbooks, jumping on the durability track may not be such a bad approach. The campaign certainly stands out among electronic brands, and the two goofs hawking the products are dweeby enough to be likable. That being said, I don’t know anyone who owns a Toshiba computer. Again, if you do, please let me know. And if you’re buying a computer because it might be crushed by a monster truck, you’re not exactly part of a large consumer demographic. You might be the only person in that demographic, in which case, Toshiba blew its advertising budget to sell one computer.

Credits and two more videos after the jump.

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

goodness Mfg. Takes Toshiba

Just over a month after we reported that the Toshiba laptop business was in review and that the brand was eyeing shops on both coasts, it looks like the account is staying out West as Hollywood, CA-based goodness Mfg. has been named AOR for the brand’s Consumer Electronics’ Computer account. Toshiba’s Consumer computer business had been handled since 2007 by fellow Irvine, CA-based company Wunderman, which declined to participate in the review.

From what we’ve been told, multiple agencies were vying for this piece of Toshiba, which Nielsen estimates was worth $6 million in 2009 (a goodness Mfg. rep tells us billings for Toshiba Computers is now estimated at $28 million). Besides offering the usual “We’re thrilled with the opportunity” statement, goodness Mfg. partner/ECD Tom Adams reveals that new work for Toshiba is currently underway and will break this month just in time for the holiday season.