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Posts Tagged ‘Tom Blessington’

DeCourcy Returns to Agency World, Takes Global Co-ECD Role at W+K

Sorry for the delay, folks, but it’s been somewhat of a busy week in Wieden + Kennedy’s world as the agency has followed up the launch of its new, John C. Jay-led unit dubbed W+K Garage with the formation a new global management team. Perhaps most notably, W+K’s latest move signals the arrival of Colleen DeCourcy (pictured), who started up her own social media-focused design shop, Socialistic, over two years ago, but has now joined up with W+K to take on role of global co-executive creative director.

Her fellow global co-ECD is Mark Fitzloff, who’s spent 13 years at W+K and the last five as executive creative director at the agency’s Portland HQ, leading creative on Old Spice among other accounts. Replacing him as ECD in Portland will be Joe Staples, who’s spent over eight years within the W+K network and will now partner with fellow lead creatives Susan Hoffman and Tom Blessington.

Along with the new ECD appointments, W+K global COO Dave Luhr will assume the role of president while agency co-founder Dan Wieden will become chairman of its global management team. In a statement regarding the management moves, Wieden says, “I don’t think we’ve ever had a chairman, but now I [am] one—albeit an active one.  Between Dave and Mark, we have 40 years of proven W+K experience, respect and leadership. This level of talent and experience gave me the confidence to search outside the agency to find a third global management team member with digital expertise. Colleen brings an energy and a knowledge base that is second to none. I am convinced that our next 30 years are going to be pretty damn exciting.”

During her career, DeCourcy has also spent a few years as CCO at Organic, chief digital officer at TBWA and chief experience officer at JWT.

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We Hear: Did W+K, Target Part Ways? (Updated)

A couple of tips came in this late afternoon telling us that W+K’s six-year relationship with Target has come to an end. Our pals at the Denver Egotist tell us that sources at Target are saying it’s so, though we’ve yet to hear what’s happening from Wieden’s end. Well, if it is the case, at least we’ll always Maria Bramford haunting our dreams.

Update: Well, it indeed looks like Target followed the lead of a fellow retailer and dropped its long-time agency according to AdAge.

Update 2: Here are statements from both camps:

Target:

“Target is proud of what we accomplished with the Wieden+Kennedy team during our six-year partnership. Looking forward, we are focused on continuing to identify fresh and innovative ways to tell Target’s brand story, and will leverage both our internal expertise and our strong roster of agency partners to help accomplish our marketing goals in 2012 and beyond,” says Shawn Gensch, vice president of marketing and head of partner management, Target.

Wieden and Kennedy:

“It is never easy to part ways with a client,” says Tom Blessington, managing director of W+K Portland.  “We are proud of our six year history with Target and wish them the best. It was a great creative opportunity to work with such an iconic brand, said Susan Hoffman executive creative director of W+K Portland.  We love the pace and the dynamics of working in the retail space.”

W+K Promotes Tait, Others to Partners

Wieden + Kennedy global interactive ECD Iain Tait (left) is among four execs at the agency who can now add partner to their titles. Joining him are W+K Portland managing director Tom Blessington and ECD Mark Fitzloff as well as London MD Neil Christie. This marks the first time in two years that W+K’s made partner additions, and as a result, the four new ones join a list that includes Dan Wieden (obviously), Dave Luhr, Susan Hoffman, Bill Davenport, John Jay, Tony Davidson and Kim Papworth.

While Tait’s only been with W+K since 2010, having joined from his shop Poke London, Blessington’s racked up 21 years at the agency, during which time he ran the Nike accounts in Portland and Amsterdam and served as the first managing director of the agency’s New York office. As for Christie, he’s served as W+K London’s managing director since 2004 while Fitzloff started as a copywriter at the agency back in 1999.