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Posts Tagged ‘Tony Malcolm’

DDB Chicago, The Marketing Store Bring the Trickshots in ‘McDonald’s GOL!’

DDB Chicago teamed up with Smuggler and Whitehouse Post to create “McDonald’s GOL!,” an online and broadcast spot for the World Cup sponsors.

The 1:50 video (above) celebrates amateur trickshots, including a few from unexpected sources, as players around the world show off their skills in anticipation of the 2014 World Cup, now less than 10 days away. It’s a fun approach, and many of the trickshots are quite impressive. At the conclusion of the video, viewers are prompted to visit gol.mcd.com, home of the campaign’s augmented reality trick shot game.

The app utilizes Qualcomm Vuforia AR technology to allow players to bounce a digital soccer ball off real world items, but only after it is triggered from any of the 12 limited-edition FIFA World Cup™ fry boxes — designed by The Marketing Store, who also led strategy and creative on the campaign. Over the course of the campaign, the game will “be available to play from 1.5 billion fry boxes in almost 120 countries,” making it the largest AR experience ever created. Stick around after the jump for credits and a look at some of the fry boxes. Read more

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Malcolm Assumes ECD Post at DDB Chicago

tommalcolmDDB Chicago has announced that Tony Malcolm, who’s spent nearly the last decade at Leo Burnett, has now joined up with DDB Chicago as executive creative director on the latter’s McDonald’s account. Malcolm is no stranger to the brand as he previously served as creative director on the Mickey D’s biz while at Leo Burnett’s U.K. branch. Malcolm, who says in a statement that he’s”…sad to give up my tickets for the 2013-2014 Fulham season,but I am already a Bulls fan and will be following the Cubs,” replaces Bill Camino, who is now CCO at Y&R Chicago.

During his career, Malcolm has also worked at the likes Saatchi and Saatchi, Leagas Delaney, TBWA, AMV, Wieden+Kennedy and has run his own shop, Malcolm Moore.

What’s a Night of Drunk Driving Really Like? Leo London Takes Us On a Horrifying Trip

Before you read on, watch the above spot in full screen. If you have heart problems, maybe avoid this clip altogether.

Good? Okay, “Spoiler Alert” and all that. The above spot comes from Leo Burnett’s London shop and is part of the UK’s Department of Transportation campaign, “THINK!” It’s pretty damn terrifying, watching a bloodied head come crashing through glass.

Unfortunately, the press release ruins some of the magic by telling us that the guys in the bathroom are actors, as there are probably some rules about pulling this prank on unsuspecting citizens, especially if they’re at risk for a heart attack. In any case, pretty effective messaging. Oh, and don’t drive drunk this weekend. Credits after the jump.

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