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Posts Tagged ‘Tracy Hauser’

Diddy Joins Fiat Fold to the Tune of Pharrell’s ‘Happy’

Doner created a new global campaign called “Mirage” for FIAT, in promotion of their new Fiat 500L, the first four door vehicle from the automaker (which we guess is now officially Fiat Chrysler Automobiles). “Mirage” enlists the help of Diddy and Pharrell‘s hit “Happy,” which you may recall as the song from the world’s first 24-hour music video, and the soundtrack to Despicable Me 2.

“Mirage” is (as you might have guessed) set in the desert. Two lost travelers searching for rescue see Diddy drive by in a Fiat, but dismiss the sighting as a mirage. When they then stumble on Diddy‘s REVOLT soiree, they again dismiss the vision as a mirage, with one of the travelers pointing to the new Fiat 500L and saying, “The Fiat over there has four doors. Fiat only makes small cars, it’s not real.” The line draws attention to the misconception that Fiat only builds small cars as a way of introducing the new Fiat 500L, further cemented by the tagline, “Unbelievably Big” (which is sure to elicit snickers and/or “That’s what she said” jokes from certain corners of the ad community). In the spot, Diddy once again proves himself a much more talented comedic actor than rapper (for further evidence, see Made or Get Him to the Greek), delivering the spot’s punchline (which I won’t reveal here) with great timing.

Doner’s global campaign will roll out this Thursday, with the TV spot running both nationally and internationally, and will also include online components. Stick around for credits after the jump. Read more

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D&G’s New Blake Griffin/Jack McBrayer Spots for Kia Fail to Deliver

Back in October, we brought you news of David&Goliath’s new campaign for Kia Optima starring L.A. Clippers power forward Blake Griffin and Jack McBrayer (an actor best known for his work on 30 Rock) as a superhero team saving people from non-Kia purchases. We were a bit disappointed with the initial spot, but hoped that the spot’s title “Trailer” indicated it was just a teaser for things to come. Now, David&Goliath have released two new spots for the campaign, “Zipline” (featured above) and “Apologize to You.” Unfortunately, both fail to live up to the potential of the premise.

“Zipline” features Blake Griffin and sidekick Jack McBrayer crashing in on a lame Internet shopping session. They present the Optima as a better option, to a man who is understandably freaked out by this series of events. Griffin and McBrayer have good chemistry together, but the spot fails to capitalize on it and ultimately falls flat. It might help if the two interacted more, instead of seemingly splitting screen time in separate shots.

That “Zipline” is actually the better of the two spots should tell you something about “Apologize to You.” The spot features Griffin and a fire extinguisher-wielding McBrayer demanding a passerby apologize for not selecting the Optima. It’s repetitive to say the least, lacking any real substance in exchange for a failed attempt at cheap laughs. Hopefully, the folks over at David&Goliath can rebound from these efforts, as we still think this campaign has the potential to be funny. Credits and “Apologize to You” after the jump. Read more

Blake Griffin, Jack McBrayer Don Superhero Tights for Kia

With a new NBA season comes new spots for Kia from David&Goliath starring L.A. Clippers superstar Blake Griffin. This season, though, Blake, aka “The Endorser” as he’s known in other campaigns, is joined by a small sidekick, Jack McBrayer, who is best known for playing the bizarre but sweet NBC page on 30 Rock.

While this spot, “Trailer,” adorably portrays Griffin and McBrayer as a noble superhero team saving citizens from purchasing non-Kia vehicles, it lacks what has made Grffin’s spots for Kia so memorable over the years: Blake’s inherent weirdness. Not once does Blake open his mouth to tell the camera something strange while giving his off-putting stare. Neither does McBrayer, whose unhinged 30 Rock performance allowed him to frequently stand out amidst a large cast filled with other unhinged individuals.

I certainly hope that “Trailer” is aptly named, released only to build excitement for forthcoming “feature presentations.” If we never get to see two superpowers of weird actually interact with each other, then all may be lost. The next spot, “Zipline” is slated to come out early next month. Credits after the jump.

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Here’s a Social Media Campaign for Fruitwater Starring Murder Suspect Christina Applegate

Glaceau has a new product, fruitwater, that is most likely 0-calorie sparkling fruit-flavored water. I can’t tell from this spot, but that’s my guess. Sounds like just the thing a rich  woman would use to cut her vodka, doesn’t it? It’s great that there’s definitely a customer base for this new product.

To push fruitwater onto said rich women is one of their own, Christina Applegate, best known for playing Kelly Bundy on Married… with Children and jumping ship before her NBC show, Up All Night, was canceled. According to Wikipedia, her mom also used to have a thing with Stephen Stills, so that’s something.

In order to grow fruitwater’s 4,000 or so Twitter followers to a substantial enough number to convince some brand reps that their social media is “working,” consumers are being encouraged to confess crimes and say mean things via the #sparklingtruth hashtag for a campaign from L.A.-based agency Zambezi. If your truth is good enough, fruitwater will give you a personal assistant for a week. But, of course, the only way you could know that is if you start following the account or, like me, you were sent a press release describing the contest. You gotta work for information on the incentive, you know? Credits after the jump.

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Best Buy, CP+B Launch Final Back-to-School ‘Techfitter’ Spot

Continuing their back-to-school Techfitter campaign, Best Buy and CP+B are providing Tim Kong, an aspiring games designer, with the tech he needs to design and code his next action-packed adventures. Previously, Best Buy “techfitted” a marine biology major and an aerospace engineer with a set of Windows 8 gadgets.

This new spot is comparatively less exciting, maybe because stars and oceans are grander than grungy cars and code. Consequently, I wish we had more of a storyline. Is Tim Kong really just going to make a new Grand Theft Auto, or do his interests lie somewhere specific? And in that case, can we hear what he has to say? At this point, he’s a Stock Student who knows how to make a good surprised/awesome face.

But maybe it’s better that he’s a basic video games enthusiast. Many current college kids must relate, and it’s a good thing Best Buy has a spot specifically geared towards forward-thinking, technology-centered students, hence the girl scientist, a guy scientist, and a gamer. If only the campaign lasted longer and their next subject is a fashion girl, conveniently coinciding with Fashion Week. Ah, what could’ve been.

Credits after the jump

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