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Posts Tagged ‘Will Lowe’

Tuesday Morning Stir


-DDB London/180 Amsterdam alums Victor Monclús and Will Lowe, art director and copywriter, respectively, have joined W+K Amsterdam as a creative team.

-Energy BBDO, Digitas and Cramer-Krasselt are among those taking part in the 2nd annual Battle for Hope, a Chicago ad agency battle of the bands benefiting Off The Street Club.. More info here.

-The NCAA has nabbed over $1.1 billion in ad revenue for March Madness. link

-Restaurant chain Chili’s shows its sensitive side, delving into social good in its latest spot (above) from Boulder-based digital agency, IMM.

-R/GA talks turning startups into brands at SXSWi. link


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Soccer Rules Qatar Airways in ‘The Land of FCB’

What if an entire country was built around the theme of a sports team? Every wall, building, and inch of space would be swathed in team colors and logos. While some European cities may resemble this set up (as does Green Bay, Wisconsin), there’s nothing as extreme as the land of FC Barcelona, a fictional place created by 180 Amsterdam that brings together one of the best soccer teams in the world with its sponsor, Qatar Airways, for a light-hearted spot.

Everything seems rather cheery in the land of FCB. I’m not sure of crime rates, prison systems, recidivism,  or income inequality, but I do know that Lionel Messi teaches soccer performing arts. Pique works at an airport. And Carles Puyol walks around with his long locks waiting to head falling potted plants. Even if the ad is a little corny, there are a few smart, subtle easter eggs, like streets named Tiki and Taka. Although, I imagine the quick movements on those roads makes for some queasy driving.

Credits after the jump.

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