Our pre-Super Bowl coverage rolls along as we bring you yet another quick Q+A with an agency exec, this time with Carmichael Lynch’s Joe Germscheid, who’s been with the Minneapolis-based IPG agency since 2009 and currently serves as partner/director of consumer engagement.

 

1. What ads are you most looking forward to this year?
Since so many of the ads have been released already, I’d have to say I’m looking forward to the way the public reacts to a few, instead of the ads themselves.  For example, we’ve all seen the Mercedes teaser with Kate Upton.  Since so many people got in a tizzy about it and really thought it was their actual ad, I wonder what the buzz will be when they see a completely different one with no car wash?  (Hint, only we will notice – no one else will care!).

2. Is the ever-increasing Super bowl ad cost really worth the price?
Yes.  Where else are you going to get 111 million people to watch the same thing all at once and hardly anyone using a DVR?  P.S. the cost isn’t $4 million yet, maybe next year.

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