TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

U.S. Ad Spending Fell 2.6% in 2008

down.jpg

Nielsen has reported today that U.S. advertising for the full year 2008 was down 2.6% compared to the full year 2007. You are so not shocked. “Given the state of the U.S. economy, a decline in ad spending was expected, but it’s not as bad as it could have been,” Annie Touliatos, vice president of sales development for Nielsen’s ad tracking service, said in a statement.

Hispanic Cable TV (+9.6%) and Cable TV (+7.8%) were the only two media to show ad growth in 2008. Cable was the highest revenue-generating medium with $26.6 billion in sales.


Media Category                                      Jan-Dec '08 vs.
Jan-Dec '07 % Change

Hispanic Cable TV                                           9.6%
Cable TV                                                    7.8%
Spot TV Top 100                                            -0.3%
Syndication TV                                             -0.8%
National Sunday Supplement                                 -1.9%
Hispanic Broadcast TV                                      -2.4%
Network Radio                                              -3.3%
Broadcast Network TV                                       -3.5%
Local Magazine                                             -3.7%
Spot Radio                                                 -4.0%
Spot TV 101-210                                            -4.6%
Outdoor                                                    -5.0%
FSI Coupon                                                 -5.2%
Internet*                                                  -6.4%
National Magazine                                          -7.6%
National Newspaper                                         -9.6%
Business to Business                                       -9.7%
Local Newspaper                                           -10.2%
Local Sunday Supplements                                  -11.0%
TOTAL                                                      -2.6%


More: WPP Is Worried About A Few Things

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!