Well, we went straight to the source on this one and we’ve heard from the Verizon camp itself that the telecom giant is indeed putting its multicultural account up for review. Here’s a statement from a Verizon spokesperson: “We are in an industry that’s changes rapidly and it is important that we stay competitive in every aspect of our business including our advertising. We have chosen to review our agency relationship and GlobalHue has been invited to participate in the RFP.”
GlobalHue has been working with Verizon for nine years and according to sources in the know, the agency currently serves as the multicultural AOR for the Verizon Wireless Hispanic and African-American target segments. The remit as of now according to our sources includes strategy, creative, broadcast/print production and leadership of all Verizon Wireless Hispanic/African-American efforts. From what we’ve heard from the client, the aim is to get this multicultural business review done rather quickly, so expect an update sooner than later.