TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

VW Squashes Rage, Unites Crazy Viral Stars via Jimmy Cliff Singing ‘Partridge Family’ Tune

Yep, it’s just as silly as it sounds, and so is this pre-Super Bowl spot from Deutsch L.A. for Volkswagen, which lured reggae legend Jimmy Cliff, the man behind The Harder They Come, to, as anyone would imagine, sing the quintessential Partridge Family tune, “Come On Get Happy.”

Why? Well, to bring the mentally unstable YouTube stars of yore together, of course, including Ohio Republican gone-berserk Phil Davison, “sad football fan” and others. With the Star Wars nods behind them (for now), Deutsch LA and VW having Cliff imbue the spirit of the Partridges and reuniting some of the biggest viral stars in recent memory yet again refreshes the brand and should be enough to put football fans at ease–well, at least until kickoff. Credits forthcoming.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!