Ah yes, we relish the thrill of the chase, especially when even the client has “no comment” on the matter. But yes, as we delve further into the rabbit hole, multiple tipsters, sources and the like have told us over the last 24 hours that Erwin Penland has nabbed creative AOR duties for CIT, the 125-year-old, NY/NJ-based financial institution focused on small business and middle market companies. Yes, it’s that sexy. Anyhow, CIT has worked in the past with the likes of Mobile, AL-based Red Square Agency and NYC-based B2B shop, Desantis Breindel.
Folks on the Spy line tell us that following a review, Erwin Penland won AOR duties for CIT, including digital, branding, and retail. If it’s official, that would mark the second notable win for the Greenville, SC-based agency, which took over on sole ad duties for Denny’s last month. We’ll keep you posted if and when we hear more.