Last week, a bevy of banana-filled images had us wondering whether this was an odd preview of the new agency formed by Tom O’Keefe and Nick Paul, who previously served as North American CD and chief global growth officer, respectively, at Draftfcb.
Well, thankfully their new, Chicago-based shop is not called “Whiskey Bananas,” but in fact the more pro-sounding O’Keefe Reinhard & Paul (though the imagery of both spirit and fruit adorns the walls as you can see here). The Reinhard in the mix is Amazon alum Matt Reinhard, who takes on the role of founder/CCO at the new shop while O’Keefe serves as founder/CEO and Paul, founder/president. Today marks day one at OKRP, which you can find out more about here.
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