If you’re a brand getting started with social media, it can quickly get overwhelming. Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximise return on investment it’s essential that you implement a winning strategy.

For starters, you’ll need to empower the right employees to manage your social channels, sharing responsibility and goals. You must learn to listen to your audience, using specific metrics to analyse feedback and success. You’ll need to position yourself as an authority within your field, identifying the one thing that separates you from your competitors. And, perhaps most importantly, your brand needs to be human, as social media is very much about people – not logos.

The infographic below presents an 8-step strategy for successful social media marketing.

(Source: Intersection Consulting. Social media image via Shutterstock.))