The majority of U.S. marketers say that they plan to spend more on mobile and social media marketing in 2013, reveals a new study from the Association Of National Advertisers.
In their 2013 Q1 Member Benchmarking Survey, the ANA discovered that 55 percent of advertisers will increase their social media expenditure this year, while 45 percent will spend the same.
65 percent of advertisers plan to increase their spend on mobile marketing, but 10 percent will decrease their budget there. Video (40 percent), display (32 percent) and rich media (25 percent) will also see an increase from a minority of advertisers.
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