Twitter has added a new feature that makes it easier for its users to find old tweets.
There has been a deluge of news recently about Twitter’s push to become the king of social TV, from its acquisition of Bluefin Labs to track what consumers say about what they see on TV, to its TV Ad Targeting service that syncs Twitter and TV ad campaigns.
Now, Twitter is eyeing the European TV market. The company has acquired two European startups that work with the broadcasting industries in France and the UK.
The turmoil in Turkey and the government’s subsequent blocking of social media sites – including the recent banning of and legal battle with Twitter – highlights just how powerful social media can be in times of unrest.
And Turkey isn’t the only country to block social media – there are at least six other countries right now that are blocking Twitter, Facebook or YouTube.
“I want more Twitter followers!”
Does your Twitter goal sound something like this? Or maybe it’s “I want to be more influential on Twitter,” or “I want to sell stuff via Twitter.”
If you’re having trouble achieving your goals, and if they sound something like the examples above, there’s a reason: your goals are hazy. They’re only half-defined. And although you might think that “more followers” is a pretty OK goal, it’s not.
But rest assured, there is a way to set Twitter goals that will be successful. They just have to be SMART.
Twitter has had difficulty engaging new users for years, and despite the company’s rumored attempt to simplify its service by removing confusing elements like the hashtag and @reply, this problem simply isn’t going away.
New stats show that only 40 percent of the 20 million new accounts that sign up for Twitter each month actually send a tweet.
Twitter is quickly becoming synonymous with the “second screen,” as TV viewers take to 140-character sound bites to discuss the latest TV gossip, news and excitement. Advertisers are embracing the new revenue stream, promoting their shows via new advertising products, and seeking out creative ways to engage audiences on both TV and Twitter. And Twitter wants to keep this trend going: the company has partnered with Fox and commissioned the Advertiser Research Foundation to put the spotlight on just how important Twitter is to TV.
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