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Marketing

Revolutionized Marketing: The Rise Of Social Media [INFOGRAPHIC]

Revolutionized Marketing: The Rise Of Social Media [INFOGRAPHIC]

Did you know that that 70 percent of consumers trust recommendations from their friends?

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14 Hotel Marketing Trends For 2014 [INFOGRAPHIC]

14 Hotel Marketing Trends For 2014 [INFOGRAPHIC]

Social media has revolutionised many industries and the world of hotels and hospitality have certainly benefited from using platforms such as Twitter and Facebook to attract, engage with and convert travellers into prospects and customers.

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87% Of Content Marketers Use Social Media [INFOGRAPHIC]

87% Of Content Marketers Use Social Media [INFOGRAPHIC]

Did you know that social media is the number one tactic of content marketers, favoured by almost nine in ten (87 percent)?

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2014 State Of Digital Marketing [INFOGRAPHIC]

2014 State Of Digital Marketing [INFOGRAPHIC]

Did you know that 1 in 3 business to consumer (B2C) and 1 in 5 business to business (B2B) marketers have generated revenue from social media?

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Social Media Marketing Lessons From 2013′s Hottest Buzz Words [INFOGRAPHIC]

Social Media Marketing Lessons From 2013's Hottest Buzz Words [INFOGRAPHIC]

2013 was the year of the Selfie.

Or maybe it was the Twerk. Hmm, the Cronut sure got a lot of attention. And who can forget Cat Bearding?

Ah, whatever. YOLO.

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Email, Mobile Top 2014 SMB Marketing Wish Lists (And Social Apps Also On The Rise) [STUDY]

Email, Mobile Top 2014 SMB Marketing Wish Lists (And Social Apps Also On The Rise) [STUDY]

As a small business owner, what are your digital marketing priorities heading into 2014?

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New Skills, Social Curation And Higher Quality – Content Marketing Trends 2014 [INFOGRAPHIC]

New Skills, Social Curation And Higher Quality - Content Marketing Trends 2014 [INFOGRAPHIC]

Content marketing, which Wikipedia defines as “the creation and sharing of media and publishing content in order to acquire customers”, was one of the buzz terms of the year, and it’s set to continue to influence the world of marketing as we head into 2014.

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Email Still Beats Social As The Marketer’s Weapon Of Choice, Reveals Study [INFOGRAPHIC]

Email Still Beats Social As The Marketer's Weapon Of Choice, Reveals Study [INFOGRAPHIC]

Social media might have revolutionised marketing for businesses of all shapes and sizes in almost every major industry and country on the planet, but it still ranks behind email for effectiveness, suggests yet another study.

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Brand Awareness, Website Traffic, Customer Insights Top Priorities For Social Marketers [STUDY]

Brand Awareness, Website Traffic, Customer Insights Top Priorities For Social Marketers [STUDY]

As a social media marketer, how do you measure success?

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How To Find B2B Leads In 2014 (Hint: Probably Not On Twitter And Facebook) [INFOGRAPHIC]

How To Find B2B Leads In 2014 (Hint: Probably Not On Twitter And Facebook) [INFOGRAPHIC]

Business to business (B2B) marketing has always been a tougher nut to crack than business to consumer (B2C), and that’s particularly true in modern marketing mediums such as social media and mobile.

For brands looking to generate leads and sales in this space, identifying what does and does not work is key not only to success, but survival. Moreover, contentedly sitting on your laurels usually leads to disaster – the industry shifts so quickly that something that worked effectively today can quickly become ineffective tomorrow. At least, that’s what we’ve been led to believe. So, heading into 2014, what are the best methods for finding B2B customers?

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