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Promoted Products

Twitter Ad Revenue Could Explode To $400M This Year

Although previous reports suggested otherwise, new data from GroupM says that Twitter is poised to bring in between $300 and $400 million in advertising dollars this year – largely thanks to the introduction of its self-serve advertising platform.
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Twitter’s Self-Serv Ads Rolling Out For Select Businesses Today [VIDEO]

Businesses eligible to access Twitter’s self-serve advertising platform will be notified by American Express today. Why is the notification coming from American Express and not Twitter? As we reported last month, the credit card company has landed an exclusive deal with Twitter – at least for the product’s initial rollout.
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As A Twitter Follower, You’re Worth About $2.50

An email from Twitter to advertisers has been leaked, and it looks like the company has put a price on all of our heads: as followers, we’re each worth about $2.50 to a brand.
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AMC’s Twitter Campaign Bumped Up Ratings By 25 Percent

AMC has been advertising its critically-acclaimed shows on Twitter, and it’s working. 140 Proof and TargetCast have created campaigns for AMC’s shows which are seeing high click-through-rates and bumping up ratings by 25 percent.
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UK Promoted Trends See Engagement Rates As High As 11%

Twitter began selling its advertising products, Promoted Trends, Tweets and Accounts, in the UK in late September.

Now, Electronic Arts (EA), the second advertiser to participate in the program, has just released some statistical insight into just how effective these ads have been.
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Twitter’s Promoted Tweets, Trends And Accounts Now Available In Japan

Twitter has rolled out its Promoted Products to a third country, Japan, following last year’s launch in the US and last month’s launch in the UK.
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eMarketer Downgrades Twitter’s 2011 Ad Revenue From $150 Million To $139.5

Twitter has been slow to expand its advertising products, which is part of the reason why eMarketer has adjusted its forecast for the company’s 2011 advertising revenue. Projected to be $150 million in January of this year, the recent report suggests that the actual 2011 ad earnings will be closer to $150 million.
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How To Make The Most Of A Promoted Tweet

Are you thinking of diving in to Twitter marketing in a big way and buying a Promoted Tweet? Here’s how to get it in front of more eyeballs, elicit more engagement, and ultimately see more conversions from the most popular of Twitter’s advertising products.
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Twitter Begins Selling Promoted Products In The UK Today

In a blog post this morning, Twitter announced that it has begun selling Promoted Products, which include Tweets, Accounts and Trends, to UK-based businesses.

The first brand to jump on UK-based Promoted Products is Sky network promoting the new season of Glee, which launches today in the UK.
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Twitter To Sell Political Advertising As Early As This Week [UPDATE]

We’ve been shielded from those exasperating negative political ads thus far, but rumor has it Twitter will be displaying political ads as early as this week.
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