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How Big Was The Game Of Thrones Season 4 Premier On Twitter And Facebook? [STATS]

How Big Was The Game Of Thrones Season 4 Premier On Twitter And Facebook? [STATS]

Did you watch “Two Swords”, the first episode of the much-anticipated season 4 of Game Of Thrones?

You’re certainly not alone. Screened as a simulcast across both the U.S. and UK, the show broke the viewership record for Thrones with more than 8 million tuning in. And that buzz quickly moved to Twitter and Facebook.

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The 20 Most Popular Brands On Twitter [STATS]

The 20 Most Popular Brands On Twitter [STATS]

@YouTube remains the top, most-followed brand on Twitter, with its more than 40 million followers placing it well ahead of all other brands, including the official @Twitter profile.

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The 10 Most Popular People On Twitter [STATS]

The 10 Most Popular People On Twitter [STATS]

Katy Perry, who became the first Twitter user to reach 50 million followers in January of this year, maintains her position as Twitter’s most-followed profile, with a lead now well in excess of one million followers over second-placed (and former number one) Justin Bieber.

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Twitter Ad Revenue Forecast To Exceed $1 Billion In 2014 [STATS]

Twitter Ad Revenue Forecast To Exceed $1 Billion In 2014 [STATS]

Twitter’s advertising revenue is on track to exceed $1 billion in 2014, up from $594.9 million last year, with further accelerated income from ads envisaged through 2016, reports eMarketer.

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Instagram Now Has More U.S. Smartphone Users Than Twitter [STATS]

Instagram Now Has More U.S. Smartphone Users Than Twitter [STATS]

Instagram usage surged almost 35 percent in the U.S. alone in 2013, and the platform now rivals Twitter for monthly active users (MAUs), with more than 40 million people in the States expected to use Instagram this year, compared to Twitter’s 43.2 million, reports eMarketer.

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Only 40% Of New Twitter Accounts Actually Send A Tweet [STATS]

twitter new users

Twitter has had difficulty engaging new users for years, and despite the company’s rumored attempt to simplify its service by removing confusing elements like the hashtag and @reply, this problem simply isn’t going away.

New stats show that only 40 percent of the 20 million new accounts that sign up for Twitter each month actually send a tweet.

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Twitter Is Dominating The Second Screen [STATS]

twitter tv stats

Twitter is quickly becoming synonymous with the “second screen,” as TV viewers take to 140-character sound bites to discuss the latest TV gossip, news and excitement. Advertisers are embracing the new revenue stream, promoting their shows via new advertising products, and seeking out creative ways to engage audiences on both TV and Twitter. And Twitter wants to keep this trend going: the company has partnered with Fox and commissioned the Advertiser Research Foundation to put the spotlight on just how important Twitter is to TV.

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Twitter’s 10 Most Popular Accounts (And Their First Ever Tweets) [INFOGRAPHIC]

Twitter's 10 Most Popular Accounts (And Their First Ever Tweets) [INFOGRAPHIC]

Did you know that Katy Perry is Twitter’s most popular profile, and also the first user to reach 50 million followers on the network?

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Twitter’s Share Of Global Mobile Ad Revenue Is Just 2.6% (Google: 46.8%, Facebook: 21.7%) [STATS]

Twitter's Share Of Global Mobile Ad Revenue Is Just 2.6% (Google: 46.8%, Facebook: 21.7%) [STATS]

Global mobile ad spend increased 105 percent to a heady $17.96 billion in 2013, and the market is expected to rise a further 75 percent this year to reach $31.45 billion in total revenue, reports eMarketer.

And Twitter’s share of that pie? Just 2.6 percent, up from 2.4 percent in 2013.

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The Year Of The Selfie – Statistics, Facts & Figures [INFOGRAPHIC]

The Year Of The Selfie - Statistics, Facts & Figures [INFOGRAPHIC]

Seemingly overnight, the humble selfie has become nothing short of a phenomenon.

Millions are shared each and every day across all the major social media platforms. Indeed, according to data from Samsung, selfies make up almost one-third of all photos taken by people aged 18-24, with Facebook, WhatsApp, Twitter, Instagram and Snapchat bearing the brunt of that load.

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