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Six In 10 World Cup Fans Have A Twitter Account [STUDY]

Six In 10 World Cup Fans Have A Twitter Account [STUDY]

Last week we looked at data that revealed that 55 percent of top World Cup fans – that is, those who plan to watch as many live matches during the tournament as possible – follow brands on social media.

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Twitter World Cup: 12.2 Million Tweets About #BrazilvCroatia [STATS]

Twitter World Cup: 12.2 Million Tweets About #BrazilvCroatia [STATS]

The 2014 Brazil World Cup started yesterday, with the hosts playing Croatia in the opening match of the tournament. After falling a goal behind early in the game, Brazil rallied to win 3-1, maintaining their status as favourites for the event.

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10 Digital Trends For 2014 [VIDEO INFOGRAPHIC]

10 Digital Trends For 2014 [VIDEO INFOGRAPHIC]

The business landscape has shifted.

“The internet has been the most fundamental change during my lifetime and for hundreds of years,” said Rupert Murdoch. And you know what? He’s right. The net has given us e-commerce, mobile and tablet connectivity, social media, digital video, online chat and so much more.

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The 10 Most Popular People On Twitter [STATS]

The 10 Most Popular People On Twitter [STATS]

Katy Perry, who became the first Twitter user to reach 50 million followers in January of this year, maintains her position as Twitter’s most-followed profile, with a lead well in excess of one million followers over second-placed (and former number one) Justin Bieber.

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Ronaldo, Neymar And Rooney – The 10 Most Popular FIFA World Cup Players On Twitter [STATS]

Ronaldo, Neymar And Rooney - The 10 Most Popular FIFA World Cup Players On Twitter [STATS]

With billions of fans around the globe, football is far and away the world’s most popular sport – and that popularity has quickly bled into social media.

Indeed, football’s adage that it’s “played by millions, and watched by billions” could equally be applied to Twitter, with the top players each boasting millions of fans. But which football star has more followers than any other player on the network?

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One Important Metric Where Twitter Has A Huge Advantage Over Facebook

One Important Metric Where Twitter Has A Huge Advantage Over Facebook

Twitter’s stock has enjoyed a little bit of an uptick this week, jumping 11 percent on Wednesday after a much-needed buy upgrade from Nomura.

However, share prices are still down some 45 percent this year and Twitter still needs to convince a skeptical investor market that it’s a good bet for the future, particularly when compared to its great rival, Facebook.

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As Social Ad Spend Nears $500 Million, Twitter Lags Behind Facebook In Latin America [STATS]

More than a quarter of a billion people will use social media platforms in Latin America in 2014, with about 28 million expected to be active on Twitter, reports eMarketer.

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Facebook, Twitter, Pinterest, Snapchat – How B2C And B2B Marketers Use Social Media [STUDY]

Facebook, Twitter, Pinterest, Snapchat - How B2C And B2B Marketers Use Social Media [STUDY]

How are marketers using social media?

Largely, that depends on the sector in which they operate, as business to consumer (B2C) brands tend to favour different platforms to their business to business (B2B) counterparts.

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This Twitter Map Shows The Mood Of The World In Real Time

This Twitter Map Shows The Mood Of The World In Real Time

Researchers have begun to track emotions on Twitter in real time, exploring how the mood around the world shifts based on events, locations and gender.

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The Top 10 Most Popular Football Teams On Twitter [STATS]

The Top 10 Most Popular Football Teams On Twitter [STATS]

Football – or soccer if you’re in North America – has some 3.5 billion fans across the globe, making it far and away the most popular sport in the world.

That popularity has quickly bled into social media. Indeed, football’s adage that it’s “played by millions, and watched by billions” could equally be applied to Twitter, with the top clubs (and athletes) each boasting millions of fans. But which teams are faring best?

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