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2014 Super Bowl: Social Marketing Metrics [INFOGRAPHIC]

2014 Super Bowl: Social Marketing Metrics [INFOGRAPHIC]

Ads have become almost as much a part of the Super Bowl as the event itself, and this year’s matchup was no exception, with buzz around the commercials quickly moving to Twitter and Facebook.

Indeed, 583,152 tweets and 650,757 Facebook posts were written about Super Bowl ads, with Budweiser, Pepsi and Coca Cola picking up the most mentions.

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The Super Bowl On Twitter: 24.9 Million Tweets, 381,605 TPM Peak [STATS]

The Super Bowl On Twitter: 24.9 Million Tweets, 381,605 TPM Peak [STATS]

In a matchup of the nation’s number one defensive team against its offensive best, the Seattle Seahawks soundly thrashed the Denver Broncos to win Super Bowl XLVIII by a score of 43-8, winning their first NFL title.

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Twitter Use Down In South Korea [STATS]

Twitter Use Down In South Korea [STATS]

Twitter’s growth in total active users is a possible problem for the social network post-IPO, with one recent study revealing that the platform grew just 2 percent in the last 6 months of 2013.

One region that has seen user growth is South Korea, with 1.5 million Twitter account holders being added between November 2012 and November 2013, totalling 7.5 million overall, reports CYRAM.

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The Top 10 Most Popular Football Teams On Twitter [STATS]

The Top 10 Most Popular Football Teams On Twitter [STATS]

With some 3.5 billion fans across the globe, football – or soccer if you’re in the U.S. – is far and away the most popular sport in the world.

That popularity has quickly bled into social media. Indeed, football’s adage that it’s “played by millions, and watched by billions” could equally be applied to Twitter, perhaps (somewhat awkwardly) rephrased as, “followed by millions, with tweets in the billions”.

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Twitter’s Revenue Per Visit Up 131% Over Last Year [STATS]

Twitter's Revenue Per Visit Up 84% Over Last Quarter [STATS]

Adobe’s latest Q4 2013 Social Media Intelligence Report [PDF] shares a wealth of data pertaining to paid, owned and earned social media trends. And while Facebook is still the leader in referring the most traffic, marketers should pay attention to the fast growth of Twitter and Pinterest.

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25 Incredible Statistics That Are Driving Mobile Marketing [INFOGRAPHIC]

25 Incredible Statistics That Are Driving Mobile Marketing [INFOGRAPHIC]

Did you know that 60 percent of Twitter’s ad revenue is expected to come from mobile advertising by 2015?

Two-thirds of smartphone and tablet users already access social networks via these devices, and with 1.4 billion smartphones in use in 2013, marketers are doing the math – mobile marketing in the U.S. is on track to generate $400 billion in sales by 2015, up from “just” $139 billion in 2012.

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Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn – Social Media Stats 2014 [INFOGRAPHIC]

Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn - Social Media Stats 2014 [INFOGRAPHIC]

Getting started in social media?

Perhaps you’re looking to maximise visibility and brand awareness of your exciting new startup, and (wisely) feel that social media could be the best and most efficient way to do this. But with Twitter, Facebook, Instagram, Pinterest and so many platforms to choose from, where do you get started?

Which network is right for you?

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Facebook Rules, While Snapchat, Instagram Almost As Popular As Twitter In Norway [STATS]

Facebook Rules, While Snapchat, Instagram Almost As Popular As Twitter In Norway [STATS]

More than three-quarters of all internet users in Norway are active on Facebook, making it far and away the most popular social platform in the country. Indeed, and of note, Facebook’s 61.1 percent penetration rate in Norway is the highest in the world, reports eMarketer, citing research from Ipsos MMI.

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Messaging And Social App Use Tripled In 2013 [STATS]

Messaging And Social App Use Tripled In 2013 [STATS]

Use of social media and messaging apps grew 203 percent year-on-year in 2013, with overall app use rising 115 percent over the same period, reports Statista, citing data from Flurry Analytics.

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How Twitter Users Around The World Celebrated 2014 [STATS]

How Twitter Users Around The World Celebrated 2014 [STATS]

“Happy New Year!” It’s a phrase heard around the world in dozens of languages on the eve of December 31st. From Australia to Zimbabwe, people all over gather together to celebrate the new year. And by monitoring tweets, we can learn a lot about how the world uses social media during global events.

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