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Researchers Use Tweets To Predict Unemployment [STUDY]

Researchers Use Tweets To Predict Unemployment [STUDY]

Your tweets reveal more than you think. Every time you tweet about your frustrations at a red light, the cold you just got over or a new pair of shoes you bought, you’re adding to the wealth of data on Twitter. And one group of researchers has tapped into this data to predict just how many people have lost their jobs.

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Managing Social Media Out Of Hours Is The Biggest Challenge For Marketers, Says Poll [STUDY]

Managing Social Media Out Of Hours Is The Biggest Challenge For Marketers, Says Poll [STUDY]

Here’s the thing: social media never sleeps. Once you open those floodgates, it’s a 24/7/365 relationship. This is very true for brands, particularly those that have a global presence. And it presents a unique kind of problem.

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SMBs Spending Less On Social Media In 2014 (And More On Their Websites) [STUDY]

SMBs Spending Less On Social Media In 2014 (And More On Their Websites) [STUDY]

Small and medium-sized businesses (SMBs) spent aggressively on social media in 2013, with some success, but this year they’re cutting back slightly on their investment in Twitter and Facebook to concentrate funds on their website, reveals a new study.

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Tweeting And Cheating: Twitter Linked To Infidelity And Divorce [STUDY]

twitter break up

Do you tweet to your boo? Whether you’re sending love notes to a new flame or reminding your spouse to take out the trash, a new study suggests that tweeting could be dangerous to the health of your relationship.

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Turns Out Social Media Use During TV Shows Is Actually Really, Really Small [STUDY]

Turns Out Social Media Use During TV Shows Is Actually Really, Really Small [STUDY]

Much has been made of Twitter’s impact on television – and vice versa – but a new study has suggested that the vast majority of people don’t use social media whilst watching TV, and those that do usually aren’t tweeting about what they’re watching.

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46% Of Online Seniors Use Social Media (But Just 6% Are On Twitter) [STUDY]

46% Of Online Seniors Use Social Media (But Just 6% Are On Twitter) [STUDY]

Use of social media sites by American internet users aged 65 and over has risen sharply over the past five years, with almost half (46 percent) of all online senior citizens now active on one or more social networks, reveals new data from Pew Research.

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Twitter Flunks Greenpeace’s Energy Report

Twitter Flunks Greenpeace's Energy Report

Apparently, 140-characters gobbles up a lot of energy. Twitter ranks as one of the worst offenders on Greenpeace’s #ClickClean report, examining the energy habits of the top internet companies around the world.

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67% Of Americans Use Social Media (With One In Six Active On Twitter) [STUDY]

67% Of Americans Use Social Media (With One In Six Active On Twitter) [STUDY]

Two thirds of Americans have a profile on one or more social networks, reveals a new study, with about one in six (16 percent) using Twitter.

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YouTube, Google+, LinkedIn Drive More Engaged Referrals Than Facebook, Twitter [STUDY]

YouTube, Google+, LinkedIn Drive More Engaged Referrals Than Facebook, Twitter [STUDY]

In less than a decade social media has established itself as a hugely important source of referral traffic to websites across almost every industry, but what do these visitors actually do once they’ve hit your website? Are all social visitors equal, or are some more equal than others?

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Social Commerce: The Average Twitter Order Is Worth $46 (Facebook: $55, Instagram: $65) [STATS]

Social Commerce: The Average Twitter Order Is Worth $46 (Facebook: $55, Instagram: $65) [STATS]

Used intelligently referral tweets from your brand profile can quickly become a significant source of traffic to your e-commerce website, but how much does the average Twitter consumer spend?

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