By Shea Bennett on March 11, 2014 12:00 PM
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When you’re hungover, do you tweet about it?
In these heady days where everything we say and do online can be easily scrutinised by our boss (or potential employers) it’s probably not the wisest move, but millions do it, week in, week out. And new data from Twitter has revealed which days of the week we’re most likely to be talking about being hungover, as well as when we’re happy, sad or late for work.
A recent report shows that nearly 60 percent of the UK’s Twitter user base is following a newspaper brand in the UK, and that those who follow a newspaper brand are more affluent, more active tweeters and more likely to share and comment on current events.
How does something “go viral” on Twitter? To an outside observer, it might seem like magic – a small group starts tweeting about something, and all of a sudden it blows up across the entire Twitter-verse, and everyone is talking about that so-ugly-it’s-cute kitten.
But researchers are convinced they can discover how new trends develop – tracking the next “twerk” based on the language we use on Twitter.
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