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Studies

The Most Influential World Leaders On Twitter [STUDY]

The Most Influential World Leaders On Twitter [STUDY]

The latest study of world leaders on Twitter found that the vast majority (83 percent) of the 193 UN member countries have a Twitter presence, and over two-thirds (68 percent) of heads of state and government have their own personal accounts. But which governments come out on top, when it comes to tweeting?

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Customers Still Prefer The Telephone, Email And Even FAQs Over Social Media For Support [STUDY]

Customers Still Prefer The Telephone, Email And Even FAQs Over Social Media For Support [STUDY]

Two-thirds of brands say that improving their social media customer service is their most pressing issue for 2014, with six in 10 believing they will lose ground if they don’t adopt social customer service technology throughout the service operations, reveals a new study.

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More Women Than Men Are Using Social Media To Follow The World Cup (In Germany) [STUDY]

More Women Than Men Are Using Social Media To Follow The World Cup (In Germany) [STUDY]

Brazil 2014 is, without a doubt, the first truly social world cup, with study after study underlining the massive reaction to the tournament on platforms such as Twitter and Facebook.

Historically, football has received its most passionate following from men, but in Germany it’s women who are reaching for social media to following news and matches from the World Cup, according to new data from Tomorrow Focus Media.

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Police Using Twitter: Helpful Or Hurtful? [STUDY]

Police Using Twitter: Helpful Or Hurtful? [STUDY]

Social media is becoming a popular tool among law enforcement, and Twitter seems to be the weapon of choice. But is all of this tweeting good or bad for keeping the peace?

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86% Of Charities And Nonprofits Use Twitter, 71% Say Social Useful For Donations [STUDY]

86% Of Charities And Nonprofits Use Twitter, 71% Say Social Useful For Donations [STUDY]

98 percent of charities and nonprofits in the U.S. are active on at least one social media site, with YouTube (97 percent), Facebook (92 percent) and Twitter (86 percent) most favoured, reveals new data from the University of Massachusetts Dartmouth Center for Marketing Research.

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Teenagers Prefer Snapchat To Twitter (But Facebook Still Rules) [STUDY]

Teenagers Prefer Snapchat To Twitter (But Facebook Still Rules) [STUDY]

Just over one-third of teenagers use Twitter every day, but more than four in 10 don’t use it all, reveals a new study.

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For Smartphone Users, Facebook Beats Twitter For World Cup Social Chatter [STUDY]

For Smartphone Users, Facebook Beats Twitter For World Cup Social Chatter [STUDY]

28 percent of smartphone users plan to use Twitter to discuss the 2014 World Cup simultaneously whilst watching live games, reveals new data from Peel.

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90% Of UK Social Networkers Will Access Via Mobile By 2018 [STUDY]

90% Of UK Social Networkers Will Access Via Mobile By 2018 [STUDY]

Three-quarters (75.3 percent) of social network users in the United Kingdom currently access platforms such as Twitter and Facebook via their mobile phones, with this number expected to rise to 90.2 percent by 2018, reports eMarketer.

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55% Of World Cup Fans Follow Brands On Social Media [STUDY]

55% Of World Cup Fans Follow Brands On Social Media [STUDY]

The World Cup began yesterday, and new data has revealed that it could present quite the opportunity for social brands using innovative marketing strategies.

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Three Quarters Of SMBs Are Investing More Time In Social Media Marketing [STUDY]

Three Quarters Of SMBs Are Investing More Time In Social Media Marketing [STUDY]

As a small business owner, are you investing more of your time in social media?

You’re not alone, as new data has revealed that almost three-quarters of small and medium-sized businesses (SMBs) have increased the time they spend using social media for marketing purposes, with less than one in 10 cutting back.

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