While it’s certainly true that social media can be addictive, not all social networking sites are as ‘sticky’ as each other.
It probably won’t surprise you that Facebook is the stickiest social website of them all, with the users spending an average of 405 minutes on the site in January. This is well ahead of Tumblr and rising star Pinterest, which tie at 89 minutes each, with Twitter, LinkedIn and MySpace rounding out the pack.
And the wooden spoon? That goes to Google+, which sees an average visit time of just 3 minutes per month from its users.