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Archives: February 2012

Twitter, Facebook, Pinterest – How Much Time Do We Spend On Social Media Sites? [INFOGRAPHIC]

While it’s certainly true that social media can be addictive, not all social networking sites are as ‘sticky’ as each other.

It probably won’t surprise you that Facebook is the stickiest social website of them all, with the users spending an average of 405 minutes on the site in January. This is well ahead of Tumblr and rising star Pinterest, which tie at 89 minutes each, with Twitter, LinkedIn and MySpace rounding out the pack.

And the wooden spoon? That goes to Google+, which sees an average visit time of just 3 minutes per month from its users.

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One In Five Credit Unions Have Abandoned Their Twitter Accounts

Credit unions are struggling on Twitter, and one in five have given up completely, abandoning their accounts to the digital dust of inactivity.

A new study from The Financial Brand found credit unions to be seriously lackluster when it comes to Twitter.
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3 Of Top 5 Most-Tweeted Celebs Didn’t Even Win An Oscar [STATS]

The Oscars was a night of glam, gowns and golden statues, but it was also a night of Twitter.

People took to their favorite 140-character medium to discuss celebs, movies and Hollywood culture last night, and while it wasn’t a record-breaking event, there were a few notable Twitter milestones set while Hollywood’s elite rewarded 2011′s best-ofs.
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34% Of People Think Twitter, Facebook Have Negative Effect On News Quality [INFOGRAPHIC]

Do people trust the news? It’s a loaded question, and one that comes with a whole lot of variables. Craigslist founder Craig Newmark’s philanthropy initiative, craigconnects explored this question in connection with the current political campaigning going on in the US, asking people whether social media made them trust the news more… or less.
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The Oscars On Twitter: 18,718 Tweets-Per-Second Record, But Dwarfed By Grammys

Some moments of the Oscars last night promoted a barrage of tweets, but the event was a pretty tame affair overall, according to Twitter.

There was no big drama, no crazy stunts, no acceptance speech that was embarrassingly long… which may be why the Oscars failed to compare to this year’s Grammys or Super Bowl in terms of the volume of tweets it inspired.
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Twitter Is Now The 134th Most Respected Brand In The UK (While Facebook Is 32nd)

With a couple of notable exceptions, technology companies mostly underperformed in a new survey of consumer brands in the UK, which was dominated by luxury item firms, automobile manufacturers and drinks makers.

Rolex topped the list ahead of Coca-Cola, with Google the highest-ranking technology company in third. Apple and Microsoft, formerly in the top 10, dropped to 18th and 45th respectively, while Facebook and Twitter both debuted a lot higher than expected.

Twitter ranked 134th amongst all brands, ahead of such luminaries as Vodafone, Vaseline, Tesco and Ray-Ban, while Facebook, at 32nd, beat British Airways, Kellogg’s, BP and Cadbury.

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Twitter, Facebook, Pinterest – What Happens Every 60 Seconds In Social Media? [INFOGRAPHIC]

Did you know that every 60 seconds Twitter sees (on average) 175,000 new tweets?

Or that over that same time period, Pinterest receives 1,090 visitors, LinkedIn absorbs 7,610 searches and Flickr users upload 3,125 photos?

And if you think those numbers are impressive, how about this: each and every minute of the day, 700,000 messages are sent on Facebook, and an incredible two million videos are watched on YouTube.

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This Week On Twitter: Needing Twitter, Why Your Biz Must Go Social And Twitter’s 500 Million Signups

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at where social media fits within our hierarchy of needs, why your business must go social (or go home), news that Twitter has just passed 500 million signups, a look at the size of Twitter in 2012 and a warning from a Twitter co-founder… about not using Twitter too much.

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Your Twitter Weekend Homework: Get To Know Bit.ly

Bit.ly is the most popular link shortening service for Twitter. And it’s popular for a reason. It’s got some great stats that helps you share, track and analyze the links you shorten, so you can monitor your social media efforts more thoroughly. Your Twitter homework for this weekend is to get to know how bit.ly works, and start using it to shorten your own links on Twitter.
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Federal Judge Rules Twitter Must Cough Up ID Of User Who Threatened Bachmann

A federal judge ruled on Thursday that Twitter must hand over the identity of a user who made threats against Michelle Bachmann on the network.
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