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Archives: October 2012

Six Keys To Standing Out On Twitter [INFOGRAPHIC]

With over a billion tweets sent every 72 hours, it’s hard to be noticed on Twitter. Unless you’re a celebrity, you’ve got to work hard to get your profound thoughts in front of more than a handful of tweeps. So how do you do it?
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Twitter Drives The Most Traffic, Facebook The Most Revenue, Says Study [INFOGRAPHIC]

Twitter drives the most traffic of all the major social networks, but it’s Facebook that generates the most revenue, reveals a new study by Eventbrite.

Shares made on Twitter trigger, on average, 33 visits to websites, compared to 14 for Facebook and 10 for LinkedIn. But the value of that share skews heavily in Facebook’s favour, with its $4.15 revenue rate more than twice that of Twitter’s ($1.85) and four times that of LinkedIn ($0.92).

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The Secret Service Wants You To Alert Them To Suspicious Twitter Activity

Shortly after the third presidential debate, the secret service made a not-so-secret announcement to the world that it was looking very closely at any suspicious activity or threatening messages sent on Twitter. And they want your help.
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Another App Falls Victim To Twitter’s Stricter API Guidelines: News.me

There have been a slew of high-profile apps disconnecting from Twitter in recent weeks thanks to the company’s recent tightening of its API guidelines. And the latest app on the chopping block? News.me.
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Twitter CTR Gets Exponentially Worse As Followers Grow, Reveals Study [INFOGRAPHIC]

In April of last year I performed a little experiment using my Twitter profile to get a rough idea of how many people actually read and, more specifically, reacted to my tweets. Going into the test I had a working theory that approximately one percent of my audience saw my tweets at any given time. That might sound low, but it was a number I’d been touting to clients for a while, largely to keep their expectations realistic. I needed to see if there was any meat around those bones.

Turns out I overestimated – the test results came back at less than half that, with a rating of 0.46 percent. And it wasn’t just me, or the things that I said – it turns out your Twitter engagement levels get exponentially worse as your followers grow. For example, at the time, links shared by the @Mashable Twitter profile, with its millions of followers, had a click-through rate (CTR) of just 0.11 percent.

So, I was forced to ask: is Twitter just a big waste of time?

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Facebook Vs Twitter – Which Social Network Is Best For PR? [INFOGRAPHIC]

Building a strong presence in social media can have enormously varied benefits for brands and businesses of all shapes and sizes across all industries, but these channels are particularly good for PR – which, of course, is exactly why so many PR agencies, fearing for their lives (and careers), have reinvented themselves as social media agencies, seemingly overnight.

But when it comes to the business of public relations, which is better – Facebook or Twitter?

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5 Types Of Tweets That Will Get You Retweeted

One of the golden currencies of Twitter is the retweet. When someone retweets you, they’re telling their followers that you’ve got something interesting to say. But getting retweeted isn’t an easy task – you’ve got to offer something new and interesting to your followers, which can be difficult to do consistently. If you’re having some trouble in this area, we’ve got five types of tweets that will get you retweeted, so you can start impressing the Twitterverse with your insight.
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How Many Followers Will You Have In A Week? A Month? Next Year? Find Out With Twitter Counter

The obsession with how many followers one does (or does not have) has died down a little bit since the early days of Twitter. Indeed, co-founder Evan Williams recently said that, in his opinion, followers was not Twitter’s dream metric – rather, it was how many people saw your tweet.

Still, across Twitter more than 1,000 users now have more than one million followers, and certainly when you’re new to the network these weighty tallies can be both glittering lures and constant reminders that, try as you might, you’ll probably never reach such heights.

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The Retailer’s Guide To Social, Local And Mobile [INFOGRAPHIC]

Did you know that 116 million Americans now own a smartphone, and 80 percent of those use their device to access social networks?

SoLoMo (Social-Local-Mobile) is the addition of local information to search engine results to capitalise on the increasing use of mobile, allowing businesses to push relevant offers to customers based on their location. And the results can be unbelievable – smartphones are expected to influence $159 billion worth of sales in 2012.

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Are You Addicted To Twitter? Here’s How To Fight It

Shea wrote a fantastic piece about the five stages of “getting” Twitter last week, which included denial, anger, bargaining, depression, and finally, acceptance. But for some of us, there’s another stage that hits us after we’ve accepted and finally “got” Twitter – obsession.

Twitter is like a drug, in many ways: it gives your brain a short-term thrill that you look for over, and over again. It alters your behavior as you seek the pleasure hits a retweet gives you. And it sometimes negatively impacts other areas of your life.

Without help, you might become a total Twitter addict – believe me, I’ve seen it happen.
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