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Archives: January 2013

If Your Marketing Director Doesn’t Understand Twitter, Your Company Shouldn’t Be Tweeting

What happens when you combine an intern-created Twitter account, a marketing director who doesn’t understand how to use it and 60 disgruntled employees, some with access to the account and nothing to lose?

You get HMV’s Twitter stream today. And this can happen to you.

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How To Know Immediately The Next Time Twitter Is Down

Yep, Twitter has been going up and down like a merry-go-round today. Has this annoyed you? Affected business interactions possibly? Or maybe the only real trouble you’ve had is wasting time reading posts reporting these supposedly catastrophic outages (they’re really not a huge deal).

So we will now save you from having to read said posts ever again, by showing you how you can know immediately the next time Twitter is down.

And when those “OH MY GOD, TWITTER IS DOWN!!!” posts pop up, you can just ignore them. Unless Twitter is down ALL day. But we’ll show you where to go then too.

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How ANY Business Can Benefit From Super Bowl Buzz On Twitter

So your business isn’t big enough to buy a commercial on Super Bowl Sunday, hmm? Don’t despair, most businesses aren’t.

But do you know what the smart businesses do instead? They take advantage of Super Bowl buzz on Twitter – and you can too. And you can even do it for free.

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95% Of Online Conversations About TV Take Place On Twitter [STATS]

The official Twitter Advertising profile (@TwitterAds) has been sharing some choice data about everybody’s favourite micro-blogging social network and its impact on television, inasmuch as how Twitter has established itself as the conversation medium of choice for fans looking to chat about their favourite shows online.

The numbers are in, and they’re overwhelming: 95 percent of online public conversations about TV take place on Twitter, and 60 percent of UK Twitter users are active on Twitter whilst watching TV.

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Twitter Wish List: Five Twitter Features We Wish Existed

As the world’s fastest growing social network and, increasingly, the go-to platform for breaking news, Twitter is bigger and better than ever before.

That being said, there are five specific features on our “Twitter Wish List” that we’d like to make an official plea for.

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Celebritweets Theater [VIDEO SERIES]

Celebrities on Twitter are a breed of their own, gaining multiple millions of followers by simply existing. The content of their tweets is pure Twitter gold.

Celebritweets Theater is a hilarious video series created by MSN’s WonderWall that makes the most of celebrity Twitter moments.

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A Social Media Marketing Checklist For Effective Events Planning [INFOGRAPHIC]

Social media has proven itself to be a very effective medium for raising awareness and driving registrations for conferences and seminars of all sizes and descriptions, with platforms such as Twitter, Facebook and LinkedIn offering numerous benefits to planners and marketers, both prior and during the event.

However, and as with all things social media, it takes a lot of time and effort to make good things happen, and without a detailed strategic outline it’s all-too-easy easy to lose sight of your goals.

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Incredibly, Twitter Doubled In Size In The U.S. In 2012, Says Study [STATS]

Twitter was the world’s fastest-growing social platform last year, with the micro-blogging network’s 40 percent active user growth between Q2 and Q4 of 2012 more than enough to push Facebook and Google+ into second and third place respectively.

Twitter grew significantly in many countries, with active user gains of more than 50 percent in Hong Kong, Russia and China, but, after a couple of years of stagnation, it’s Twitter’s huge advance in the U.S. that is perhaps its most incredible feat to date.

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Want To Tell Someone Off Publicly Without The Drama? Send A Subtweet

Ever want to give someone ‘what for’ because they’re SUPER annoying in a very specific way? Sure you do. But you probably hold back because you don’t want this big dramatic confrontation to follow.

Consider the subtweet – if you haven’t already.

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French Government Bans ‘Hashtag’ And Renames It ‘Mot-dièse’

Those French! First they want Twitter to bend the rules for them and now they refuse to use a perfectly good word just because it isn’t au français. Bah!

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