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Archives: July 2013

This Week On Twitter: The Perfect Tweet, Online In 60 Seconds, Social Media Driving Revenue

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes a look at how to create the perfect tweet, incredible data showing what happens online in 60 seconds, a visual that reveals how social media is driving revenue, amazing social media statistics, facts and figures and an infographic which addresses how social media is changing the world.

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10 Habits Of Great Tweeters

The people who “do Twitter best” have a lot in common. Sure, some might be uber-celebrities and others might be tech-savvy moms, adventure-loving 20-somethings or political pundits, but despite their differences in topic and tone, the most successful Twitter users share some common habits.

Whether your goal is to launch a new product, connect with your local community or just gain more exposure in your industry, these ten habits of great tweeters will propel your tweeting to the next level.

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Opinion: Why Twitter Needs To Clamp Down On Fake Followers, Now

Guess how many Twitter followers I have? Go on, take a guess! As of this week, I’m sitting at 2,102.

Whether that number seems pitifully small or astoundingly large to you, the fact is I earned each and every one of those followers.

Now, if I was on Twitter just to get more followers (which is a bad, bad strategy), I could have 21,020 followers. Or even 210,200 followers… within a matter of days. If I really wanted more followers, I could get them. Right now.

But those followers would be fake accounts, useful only as a shallow badge of “honor” that I could brag about and use to impress potential clients or competitors. And herein lies the danger of fake accounts: they’re shallow, useless, and ultimately they damage the brand credibility of every single one of us who actually works hard to build up a genuine – and real – following on Twitter.

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Influence Marketing In 2013 [INFOGRAPHIC]

Chances are you’ve seen one or all of these buzz phrases floating around social media in recent years: “brand ambassadors,” “online influencers,” “social influencers.”

The popularity of social scoring platforms like Klout and Kred, combined with the noisier-than-ever online environment that pits marketers against each other in a hopeless battle for consumer attention, has led to a sharp rise in the practice of influence marketing.

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Francophones In Quebec Less Active On Every Social Channel — Except Twitter [STUDY]

May 2013 research from CEFRIO reveals major social networking differences in English and French speakers in Quebec.

Canada’s second-largest province has lower penetration rates for all social sites among French speakers compared to English speakers, with one exception: Twitter.

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Social Media Jobs: The New York Times, TechMediaNetwork, NCAA

This week, The New York Times needs a customer care associate mobile community analyst, while TechMediaNetwork is seeking a social media specialist. NCAA is hiring an associate director of social media strategy, and the Chronicle of higher Education is on the hunt for a community manager. Get the scoop on these openings and more below, and find additional social media jobs on Mediabistro.

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented AllTwitter pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Twitter Users Favoriting Tweets More Than Ever Before

Twitter’s closest parallel to Facebook liking – favoriting – is becoming increasingly popular, according to research from data analytics company Topsy.

In May 2013, Twitter users favorited tweets 1.6 billion times, four times the amount of favorites from May 2012.

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Create Your Own Twitter Bot Using Code From Nieman Journalism Lab

Digital DIY is all the rage, evidenced by everything from craft bloggers’ crazy-popular Pinterest boards to the raging rise in interest for CodeAcademy – not to mention the growth in awareness of the potential in 3D printing.

Now Nieman Journalism Lab is enabling you to channel your DIY skills with regard to Twitter. The lab has released OpenFuego, an open-source version of Fuego, its popular Twitter robot. So now you can create your own.

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How Teens Are Changing Social Networking [INFOGRAPHIC]

Teenagers have quickly established themselves as a hugely important demographic in social networking, largely because they’re both the most active and, critically, the most responsive users across all age groups. Indeed, if your brand’s target demo is young folks aged 13-19 and you’re a socially savvy business, you’ve pretty much got it made.

But how are teens using these channels, and what impact is their almost-constant presence having on the evolution of social media?

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Why Use Photos And Videos In Social Media Marketing? [INFOGRAPHIC]

Did you know that 90 percent of information transmitted to the brain is visual, and that we process images 60,000 times faster than plain text?

For social media marketers, this is, of course, massively important. By using photos and videos in your campaigns you can dramatically increase user engagement and ROI – on Facebook, photos are Liked more than twice as often as text updates, and some 700 videos are shared on Twitter each and every minute.

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