Twitter has hired Facebook’s consumer and mobile marketing head Kate Jhaveri, who will take on the role of senior director of consumer marketing.
During her time at Facebook, Jhaveri took the marketing lead on the company’s platform and credits products, and its preferred marketing developers program.
Perhaps most notably, she launched the marketing campaign for the recent debut of Facebook Home.
Jhaveri starts work at Twitter tomorrow, and will report to the blue bird’s head of marketing and communications Gabriel Stricker.
She seems suitably excited for the gig:
— kate jhaveri (@taneyhill) August 30, 2013
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