Kred is a measure of influence that was created by San Francisco-based social media company Peoplebrowsr to help identify influencers within interest-based communities.

Built on the principle that “we all have influence somewhere”, Kred was the first social scoring system to provide a comprehensive score for influence and outreach, achieving this by valuing engagement and interaction over largely superficial metrics, such as follower count.

Check the infographic below for an overview of how Kred works, how to boost your score and how Kred can assist you in your own social media campaigns.

(Source: Incion.)