Did you watch the MTV Video Music Awards?
Things got pretty crazy. Gaga, Miley, Kanye, Justin, Katy. Seems like everybody was trying to outdo the artist before them, and where else to talk about that spectacle than Twitter?
Which is exactly what folks did, in their millions. Almost 19 million tweets were sent about the VMAs during the MTV pre-show and the event itself, accounting for more than 90 percent of all TV-related conversation on Twitter since Sunday, reports Social Guide.
As a comparison, Breaking Bad, which went truly nuclear this weekend, made up just 1.19 percent of all Twitter TV chatter.
- Is Tumblr Better At Social TV Than Twitter? [STUDY]
- Turns Out Social Media Use During TV Shows Is Actually Really, Really Small [STUDY]
- Twitter Buys Two Startups To Make Inroads In European Social TV Market
- Nielsen Expands Twitter TV Ratings To Australia