AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Twitter Launches New Desktop-Style Twitter.com, Fires Angry Birds At TweetDeck, Seesmic And HootSuite

Twitter began rolling out its hugely-updated (and long-anticipated) Twitter.com interface yesterday. New features include a radical design switch, embedded photos, videos and other media content, a ‘details pane’ for clicked tweets, and more.

(Image Source: Mashable.)

They’ve even done a slightly surreal video about it.

(Learn more here.)

Earlier this month it was revealed that Twitter.com commands some 78% of all unique users that interact with the platform. That’s already a pretty high number, but Twitter wants more. And this switch to the desktop-style approach is, whether they want to admit it or not, a direct attack on TweetDeck, Seesmic Desktop, HootSuite, and all the other popular – but annoyingly external and thus largely non-monetizable – clients.

The new interface is rolling out as we speak, but could take several weeks before it reaches all users.

The goal, of course, is simply to encourage users to spend more time on Twitter.com. Where they can serve you more ads and sell you more stuff. Nothing more, nothing less. That’s business. And assuming they keep making improvements to the home page and enriching the user experience, then it’s a decision that’s hard to fault.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!