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Twitter Launches Facebook-A-Like Redesign In The Continuing Search For New Users

Twitter Launches Facebook-A-Like Redesign In The Continuing Search For New Users

Today Twitter has announced a radical redesign of profiles that the company hopes will help them both attract and retain new users to the service.

While Facebook-like in styling, the new Twitter profiles are significantly slicker in both look and feel than they’ve ever been before, with a greater emphasis being made on photos and popular tweets.

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SMBs Spending Less On Social Media In 2014 (And More On Their Websites) [STUDY]

SMBs Spending Less On Social Media In 2014 (And More On Their Websites) [STUDY]

Small and medium-sized businesses (SMBs) spent aggressively on social media in 2013, with some success, but this year they’re cutting back slightly on their investment in Twitter and Facebook to concentrate funds on their website, reveals a new study.

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Tweeting And Cheating: Twitter Linked To Infidelity And Divorce [STUDY]

twitter break up

Do you tweet to your boo? Whether you’re sending love notes to a new flame or reminding your spouse to take out the trash, a new study suggests that tweeting could be dangerous to the health of your relationship.

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A Week In The Life Of A Social Media Brand [INFOGRAPHIC]

A Week In The Life Of A Social Media Brand [INFOGRAPHIC]

Socially media evolved considerably in the year between 2012 and 2013, and brands across the world took notice, delivering richer, highly-engaged content to an ever-growing audience, which demanded more, more, more.

After all, social media never sleeps. It’s a 24/7 business, and once you’ve turned the power on, you can’t switch it off. Social media can’t be bargained with. It can’t be reasoned with. It doesn’t feel pity, or remorse, or fear. And it absolutely will not stop, ever, until you are dead.

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Turns Out Social Media Use During TV Shows Is Actually Really, Really Small [STUDY]

Turns Out Social Media Use During TV Shows Is Actually Really, Really Small [STUDY]

Much has been made of Twitter’s impact on television – and vice versa – but a new study has suggested that the vast majority of people don’t use social media whilst watching TV, and those that do usually aren’t tweeting about what they’re watching.

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How To Create Perfect Posts On Twitter, Facebook, Pinterest, Instagram, Vine And More [INFOGRAPHIC]

How To Create Perfect Posts On Twitter, Facebook, Pinterest, Instagram, Vine And More [INFOGRAPHIC]

Is there such a thing as a perfect social media post?

While there’s no “one size fits all” approach for all brands (or, indeed, all social networks), there’s absolutely a perfect post for you, your brand and your audience. And while your mileage may vary, by following certain guidelines and tried-and-tested formulae you can absolutely improve the engagement rates of your social media updates, boosting ROI and driving traffic.

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The 20 Most Popular Brands On Twitter [STATS]

The 20 Most Popular Brands On Twitter [STATS]

@YouTube remains the top, most-followed brand on Twitter, with its more than 40 million followers placing it well ahead of all other brands, including the official @Twitter profile.

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This Week On Twitter: Twitter Brand Marketing, Social Media In The Workplace, Social Stats USA

This Week On Twitter: Twitter Brand Marketing, Social Media In The Workplace, Social Stats USA

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes a look at how brands are using Twitter for marketing, why blocking social media in the workplace could be bad for business, news that 67 percent of Americans now use social media, how to use colour in your social media strategy and some observations on why the different ways that men and women use social media and mobile could be impacting your ad conversions.

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10 Social Media Marketing Tips For Businesses To Engage Seniors On Twitter

10 Social Media Marketing Tips For Businesses To Engage Seniors On Twitter

Seniors are the fastest growing demographic on the Internet today.  Those aged 65 years and over are living longer and actively maintaining healthy lifestyles – and they want to be part of the digital world, too. They have a desire to stay connected to their grandchildren, family, friends and the businesses they love.

As recent stats show, social media use among seniors is on the rise. As little as 20 percent of online seniors were using social media in 2010 – this number has more than doubled to 46 percent today. And while only 6 percent are using Twitter, they are growing quickly, and are a prime target audience for many businesses.

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How To Use Color In Your Social Media Strategy [INFOGRAPHIC]

How To Use Color In Your Social Media Strategy [INFOGRAPHIC]

The majority of people learn from and interpret a message more easily and at a greater speed from an image than they do a text-only missive, and studies have shown that nine in 10 of us make decisions on purchases based on visuals.

And it’s not just pictures – colours are also important. Naturally, all of this is significant when planning your social media strategy.

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