The business of public relations is still a cost-effective way to generate exposure and awareness of brand products and services, and PR firms are increasingly utilising social media to maximise the effectiveness of their campaigns.
The strategy makes sense. By amplifying the message with platforms such as Twitter and Facebook, PR firms (and brands) are far more likely to be directly targeting the folks who will make the big decision on whether to say ‘yes’ to what they’re trying to promote – one-third of B2B buyers use social media to engage with vendors, and three-in-five decision makers are influenced by at least one social media channel during their decision-making process.
This infographic takes a closer look at how to fully leverage your PR asset.
- Jennifer Lawrence, Brad Pitt, Gravity And THAT Selfie - Twitter's Reaction To The Oscars [INFOGRAPHIC]
- The World Of Social Media Monitoring And Analytics [INFOGRAPHIC]
- How To Build Your Digital Audience Across Social Media, Email And Mobile [INFOGRAPHIC]
- The Past, Present And Future Of Social Media [INFOGRAPHIC]