Did you know that 87 percent of business to business (B2B) marketers use social media for content marketing?
Content marketing – or the creation and sharing of original content (usually media) to acquire customers – is big business. And big business is paying attention, and with good reason: 61 percent of customers say that they feel better about a company that delivers custom content, and seven in ten say they prefer to learn about a company through articles, as opposed to an advertisement.
This infographic from Fat Joe proposes a serious of statistics to help you to convince your boss to invest in content marketing.
- The Year Of The Social Small Business [INFOGRAPHIC]
- Marketing Trends That Will Dominate 2014 [INFOGRAPHIC]
- 3 Trends In Social Media Marketing For 2014 [INFOGRAPHIC]
- 2014 State Of Digital Marketing [INFOGRAPHIC]