Did you know that studies have shown that 52 percent of travellers use social media for summer vacation inspiration, and that 60 percent of consumers who use channels such as Twitter and Facebook to plan their vacations are women?
LeadSift analysed more than one million travel conversations taking place on social channels and identified 19,100 relevant business opportunities. Moreover, 55 percent of consumers Liked a Facebook Page or followed a branded Twitter account related to their holiday, and, post-vacation, 46 percent of travellers posted hotel reviews.
This infographic takes a closer look at the future of social media and the tourism industry.
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