This holiday season, it’s easier than ever to cross every single person off your list right from your desk chair.
Thanks to the growing phenomenon of “social gifting,” a digital-age halfway point between shopping at brick-and-mortar stores and picking up noncommittal gift cards at the CVS counter, you can capitalize on your social media knowhow to gift with a purpose.
Social gifting made up a cool $1 billion of the $100 billion gift card industry last year, and the trend looks like it’s here to say.
Which makes total sense. Yesterday we shared how 2012 was a great year for social fundraising – proving the shareability and ease of social shopping online.
Here’s a handy pocket guide to using social media for holiday gift shopping this year. You can send those thank you notes directly our way.
Wantful: You build a collection of 12 great products you know they’ll love, the site custom prints it in a personalized book for each recipient, then you let them be the ones to discover the products and choose the one they’d like to receive.
Gwitr: Facebook reintroduced its Gift Shop back in September, and it now has a Twitter imitator: Gwitr, a Twitter app that lets you send free virtual gifts to other users. Choose from a variety of vector images, wrap them and then send them with a message. You can also upload your own gift to send.
Donate Your Account: Donate Your Account allows supporters to donate their Twitter and Facebook accounts to a campaign, which can then spread its message by having it automatically retweeted or reshared through donated accounts.
Chirpify: Buy, sell and pay in-stream on Instagram and Twitter. Create and edit listings, view receipts and control social distribution, all from one beautiful interface.
Givver: Similar to Chirpify, Givver allows users to give by just sending a simple tweet – but unlike its competitor, Givver is entirely donation focused. In fact, Givver claims to be the first platform dedicated to fundraising with Twitter. Just tweet or retweet to #give to your favorite causes in seconds – a great gift for anyone particularly social-minded on your holiday shopping list.
Are you planning to do any social media holiday shopping this season?
(Gifts image from Shutterstock)
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