Did you know that the majority (51 percent) of U.S. Christmas holiday shoppers will do most of their purchasing in November, and almost one third (29 percent) will have started before October?
68 percent expect to spend the same or more as last year, and almost two-thirds (63 percent) will do the majority of their gift-buying online. Moreover, 40 percent of socially savvy shoppers will use Twitter and Facebook to interact with companies before making purchases, and 70 percent use Twitter for reviews.
This infographic takes a closer look at holiday ecommerce trends, underlining why it’s never been more important for businesses to be holiday-ready across all their digital platforms.
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