Which social media platforms and tools do marketers in the business to customer (B2C) and business to business (B2B) consider to be the most important for their brand, and why?

Social Media Examiner surveyed marketers worldwide and discovered that Facebook (surprise) is the preferred social media platform for B2C marketers, favoured by 67 percent of brands, ahead of blogging (11 percent) and Twitter (10 percent).

For B2Bs, Facebook tied first with LinkedIn (29 percent each), ahead of blogging (19 percent) and Twitter (16 percent).

All marketers rated increased exposure (89 percent), increased traffic (75 percent) and marketplace insights (69 percent) as the main benefits for using social media.

(Source: eMarketer. Social media image via Shutterstock.)