AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Social Media’s Impact On Customer Service [INFOGRAPHIC]

Social Media's Impact On Customer Service [INFOGRAPHIC]

Did you know that 42 percent of consumers expect a response from brands on social media within one hour, and three in five (57 percent) believe that a brand’s response time should be the same on the weekends as it is Monday through Friday?

Fair enough. The immediacy of social media should absolutely help expedite a response. However, the average response time of the top 100 retailers on Twitter has been tracked at more than 11 hours, with retailers on Facebook taking up to a day to respond. So much for real-time customer support.

This infographic from Hubshout takes a closer look at the growing relationship between social media and customer service, and the disconnect between what a consumer expects and what a brand delivers.

Social Media's Impact On Customer Service [INFOGRAPHIC]

(Source: Hubshout. Customer support image via Shutterstock.)

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!