As a female social networker, how many followers do you have on your Twitter profile?
Twitter finished second overall behind Facebook, where female users boast an average of 250 friends, but ahead of blogs (149 friends), LinkedIn (89 contacts) and Instagram (89 followers).
“Women are really using social networks to help build their identities,” said Samantha Skey, chief revenue officer at SheKnows. “They’re looking for feedback and validation—concepts that extend from the personal to the commercial, as women post not only photos and status updates about their kids, but also questions and suggestions about products and services.”
- Just 1 In 10 UK Consumers Use Social Media Sites For Researching Purchases [STUDY]
- 70% Of Brands Response To Customer Complaints On Social Media Within 24 Hours [STUDY]
- Two-Thirds Of UK Twitter Users Follow A Newspaper Brand
- Just 45% Of Brands Have Policy For Dealing With Customer Complaints On Social Media [STUDY]