AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

The Growth Of Social Media And Why It Matters To Marketers [INFOGRAPHIC]

2012 was a huge year for social media – its biggest yet – with Facebook, Twitter, LinkedIn, Pinterest and (gasp) Google+ all marching to record numbers of global active users.

All of which, of course, is good news for social media marketers and their clients, who have invested heavily in these platforms. The smart money is still going into the pockets of Facebook, Twitter and LinkedIn, but which of these thoroughbreds is winning the race?

For B2C marketers, Facebook continues to convert better than any other social platform, although its lead is waning. Twitter is closing the gap, and LinkedIn is still the business social network of choice for B2B marketing.

(Source: Brafton. Social media image via Shutterstock.)

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!