No question, social media has transformed the telecommunications industry.

The days of “Can you hear me now?” are over, and the telecom giants – Sprint, Verizon, Comcast, Bell – know they need to be proactive in cultivating customers via social media.

Unsurprisingly, there’s a bit of a love/hate relationship between digital media and telecom.

LeadSift, er, sifted through thousands of tweets to gauge how social media has changed the telecom industry. The infographic below represents their findings:

(Infographic via LeadSift, image via Shutterstock)