Social media is all about engagement.

Right? How many times have you heard that. Engage, engage, engage. So why are so many brands so bad at it?

Blasting out one-to-many messages and using platforms such as Twitter and Facebook as nothing more than broadcasting tools isn’t (a) engaging anybody and, therefore, (b) is rarely going to convert. Whereas, building relationships with people, maintaining conversations and listening to (and resolving) their issues and complaints will ensure your brand is represented in the best possible light, raising awareness of your products and services and significantly improving website footfall, lead generation and sales.

It is a business, after all. Your business. Are you prepared to do the work?

(Source: Hubspot. Social media image via Shutterstock.)