Digital marketing and relatively new mediums such as Twitter and Facebook have revolutionised how brands of all shapes and sizes across almost every industry in every major region around the world attract and engage with customers and prospects to drive website footfall and sales, and the business of professional sports is certainly no exception.

Alongside social, other modern media such as mobile, blogs, digital video and gaming are also playing pivotal roles, and this his infographic from ECAL takes a look at the current state of digital marketing in sports.

(Source: ECAL.)