Social media advertising is big business – Facebook, LinkedIn and Twitter combined for well over five billion dollars in ad revenue in 2012.
But while spending on social media ads continues to rise – 81 percent of agencies and 75 percent of advertisers implemented social media ads in their campaigns last year – measuring the impact of these tools continues to prove problematic. Indeed, 62 of advertisers, and 70 percent of agencies, are either unsure or flat-out do not know how to measure their social marketing ROI.
This infographic takes a closer look at the state of social media ads.
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