By Lauren Dugan on June 30, 2014 6:00 PM
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Today’s small businesses have it tough when competing with bigger firms. Whether it’s retail or services or something in between, a small business must have a solid marketing strategy in place to help build a relationship with their customer. Fortunately, a new interactive guide from the fine folks at Twitter is here to help a business build that strategy – no matter what level of understanding they’re at.
Twitter has officially given its thumbs-up to publishers who want to use their Twitter background as advertising space.
A lot has been written about Twitter’s latest developer guidelines, which outlines the types of third-party apps the company supports, and those it wants to eliminate.
Called out as being an example of an app the company approved of in its new guidelines was HootSuite, the enterprise-focused social media management tool. And now we know why: Twitter and HootSuite are teaming up to begin selling ads to 30,000 HootSuite Pro customers.
Rumor has it that Twitter is testing out a new Promoted Tweet format that would no longer require advertisers to first send the soon-to-be Promoted Tweet from their Twitter account before marking it as an ad.
The speculation game over Twitter’s revenue is going wild. Some believe the company will bring in $226 million in revenue this year, others predict closer to $400 million, and some even think it will reach a billion in just two years.
Twitter wants to get UK advertisers on board with their Promoted Products, so they’re making them an offer: share your Twitter stories with us, and we’ll give you £1,000 to spend.
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