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Posts Tagged ‘b2b infographic’

The Ultimate B2B Marketing Guide To Drive Meaningful Sales Results [INFOGRAPHIC]

The Ultimate B2B Marketing Guide To Drive Meaningful Sales Results [INFOGRAPHIC]

Business to business (B2B) marketing and social media have always been awkward bedfellows, certainly compared to the latter’s cosy relationship with business to consumer (B2C) engagement.

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How To Find B2B Leads In 2014 (Hint: Probably Not On Twitter And Facebook) [INFOGRAPHIC]

How To Find B2B Leads In 2014 (Hint: Probably Not On Twitter And Facebook) [INFOGRAPHIC]

Business to business (B2B) marketing has always been a tougher nut to crack than business to consumer (B2C), and that’s particularly true in modern marketing mediums such as social media and mobile.

For brands looking to generate leads and sales in this space, identifying what does and does not work is key not only to success, but survival. Moreover, contentedly sitting on your laurels usually leads to disaster – the industry shifts so quickly that something that worked effectively today can quickly become ineffective tomorrow. At least, that’s what we’ve been led to believe. So, heading into 2014, what are the best methods for finding B2B customers?

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Blogging, SEO And Social Media – How B2B Sales Have Changed [INFOGRAPHIC]

Blogging, SEO And Social Media - How B2B Sales Have Changed [INFOGRAPHIC]

Did you know that 42 percent of socially savvy business to business (B2B) marketers have acquired customers directly through Twitter?

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Twitter Users Visit B2B Tech Sites More Than Average Internet Users [INFOGRAPHIC]

More B2B companies than ever are working to leverage the power of social media in 2013.

A full 91% of B2Bs are currently using social content to generate new leads and drive traffic to their websites.

The following infographic by Momentum examines the top objectives of B2B social marketing, the networks B2B marketers are using most (80% are on Twitter), and more.

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The State Of B2B Social Media 2013 [STUDY]

Did you know that Twitter is the business to business (B2B) social media platform of choice, favoured by 85 percent of B2B brands, ahead of LinkedIn (82 percent), YouTube (77 percent) and Facebook (71 percent)?

These are the latest findings from B2B Marketing in their 2013 Social Media Benchmarking Report, which noted that while driving traffic to their website was the primary goal for B2B marketers using social media, almost two-thirds (61 percent) described their social marketing strategy as “ad-hoc”.

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Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC]

Social media saw tremendous growth in 2012 – Facebook, Twitter, LinkedIn, Pinterest and other channels all reached major milestones – and for business to business (B2B) brands, it’s never been more important to be involved.

And many are already paying attention. 64 percent of B2B companies are currently investing in social media marketing, with Facebook (83 percent), Twitter and LinkedIn (80 percent) their platforms of choice, and almost half (48.7 percent) plan to increase their social media budgets this year.

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LinkedIn, Twitter And Facebook Still Dominate B2B Social Marketing, Says Study [INFOGRAPHIC]

Business to business (B2B) social media marketing has always been a harder nut to crack than its business to consumer (B2C) counterpart, and a new study has suggested that marketing departments refusal to embrace new social channels might be one reason why.

While more B2B marketers are using social media sites than ever before, Facebook (83 percent), Twitter (80 percent) and LinkedIn (80 percent) are far and away the platforms of choice for the majority of brands, with YouTube (61 percent) and Google+ (39 percent) rounding out the top five.

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How B2B Marketers Are Scoring Big With Social Media [INFOGRAPHIC]

Did you know that 93 percent of business to business (B2B) marketers use social media?

The effort has certainly paid dividends. B2B marketers have successfully used social media campaigns to gather marketplace insights (69 percent), improve their website search rankings (60 percent), acquired new business partnerships (56 percent) and develop loyalty with fans (53 percent).

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